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Guest Commentary: The death of the ticket broker
Twenty-two years ago, the way ticket sellers made money was to get on the phone and call other ticket sellers (brokers) to find out who had what, so they could quote some tickets to their clients. They wrote the information on a piece of paper and used something called... Read more
Guest Commentary: Venues, artists, and social media: You’re doing it wrong
During a panel at the International Association of Venue Managers (IAVM) conference in Phoenix last month, an industry veteran on the panel asked members of the audience how many had a person on staff whose job it was to focus on social media marketing. Only one person in the... Read more
The media has spent plenty of time describing the financial impact on NFL owners and players as a result of the current lockout. What has not made as much news is the impact a lockout would have in a broader economic sense, especially in the secondary ticket market. Football... Read more
I recently came across a blog posted by StubHub’s CEO Chris Tsakalakis regarding paperless ticketing. With all due respect to Chris, it reinforced to me that many misconceptions still exist about the technology. With everyone from our legislators to performers to fans trying to sort through the facts about... Read more
The recent resignation of Alibaba’s CEO due to insufficient fraud controls put the management of every online market on notice. An increase in electronic ticketing and online ticket purchases, paired with more advanced online fraudsters, puts the ticket industry in a more precarious situation than ever before. Tactics for... Read more
Ticket reselling, more specifically the act of reselling concert and other event tickets often for more than face value, can end tomorrow. And it can end without any government intervention or cumbersome paperless tickets. All artists and promoters have to do to end ticket reselling is either increase the... Read more
If you’d asked me as a little kid how I’d be spending my New Year’s in 2011, I’d probably have said I’d be relaxing at my vacation home on the moon. Alas, that didn’t happen, but instead, I spent some time thinking about the 11 things you should be... Read more
There is a coming shift in the primary and secondary ticket market place. Brokers who adapt will maximize their revenue while those who don’t will cede a significant portion of their market share. What’s going on? First, artists, teams, and venues are realizing there is money to be made... Read more
Dynamic and variable ticket price structures are becoming very popular in the NBA, and while many teams are experimenting in this practice, an industry standard has yet to emerge. Teams are taking very different approaches and analyzing these varying strategies reveals some interesting opportunities for brokers. As the Marketing... Read more
The ticketing business is about as crowded as it gets. There are hundreds of brokers, secondary ticket markets, and ticket search engines all competing to get customers. With eight employees, SeatGeek is a tiny company, but we’ve found innovative ways to cut through the clutter and attract hundreds of... Read more