The National Collegiate Athletic Association, or NCAA, is the governing body that oversees all the athletic programs of many colleges and universities in the U.S. and beyond. More than 1,200 schools, conferences and individuals comprise the membership of the organization. While the NCAA is in charge of regulating athletic programs, they also are in charge of some of the biggest events in sports.

Volleyball, softball, tennis are just some of the sports that the NCAA watches over, it is football and basketball that have become the major money-makers for college athletics. Football with its huge stadiums, conferences championships and bowl games bring in billions of dollars in revenue each year to the universities and the NCAA. The National Championship game annually has become one of the toughest tickets in sports to get, with prices going well above $1,000. For basketball, fan interest is peaked during March, when the NCAA Tournament rolls around. From first round games to the Final Four, the tournament brings in big money in revenue.

The Indiana Supreme Court gave the National Collegiate Athletic Association (NCAA) and Ticketmaster a victory late last week by ruling that the ticket lottery utilized for college basketball’s Final Four does not violate Indiana law. For years, the two have been administering the ticket lottery for the popular annual... Read more
PRESS RELEASE: “Veritix® Relationship with NCAA® Yields Another Successful Ticketing Experience for the 2011 NCAA Men’s Final Four®” Houston, TX (Veritix) April 8, 2011 – Veritix®, the Cleveland-based state-of-the-art digital ticketing, event marketing and relationship management technology company celebrates another successful ticketing experience for the NCAA Men’s Final Four.... Read more
An upset-filled NCAA Tournament in which there isn’t a no. 1 or no. 2 seed left has created the most unique NCAA Final Four ever, as well as a dream one for fans of mid-majors (not to mention the two people, out of the 5.9 million who filled out... Read more
A combination of a local school’s once-in-a-lifetime appearance in the Sweet 16, as well as the presence of three successful schools with famously rabid traveling fan bases, and the lure of a delicious Elite Eight matchup has turned a ticket to the West Regional into the hottest ticket of... Read more
The four best days of the year for a sports fan — what traditionalists still view as the first and second rounds of the NCAA Division I men’s basketball tournament, even if they are now officially the second and third rounds in the expanded 68-team field — got even... Read more
A class action lawsuit against Ticketmaster and the National Collegiate Athletic Association (NCAA) concerning lotteries the two have conducted for years for Final Four tickets is continuing to wind its way through court, and justices are seeking an Indiana Supreme Court ruling as it moves forward. This month, the... Read more
The Seventh Circuit Court of Appeals recently reversed a lower court decision in a class action lawsuit against the National Collegiate Athletic Association (NCAA) and Ticketmaster that could jeopardize the pair’s long-standing practice of holding lotteries for Final Four tickets. The decision does not necessarily mean the NCAA and... Read more
Paperless ticketing solutions company Veritix has signed a new ticketing deal with the NCAA for Veritix to provide some primary ticketing services to the college sports governing body for several, high profile championships, including the Men’s basketball Final Four. Financial terms, and the exact number of years, of the... Read more
(This story was edited on April 6, 2010 at 4:33pm EST, to properly reflect the correct team Butler defeated in the semi-finals.) RazorGator, the NCAA’s authorized ticket resale marketplace for the Final Four, reportedly has come under fire for its practice of only buying back lower level tickets for... Read more
The still-recovering economy could test the resale market for tickets to the NCAA Men’s Basketball Tournament this year, which kicks off tomorrow night, March 16 with the play-in game. Fan excitement is traditionally high for the NCAA men’s tourney, especially heading into this year’s three-week event because so many... Read more