Learfield has acquired ticketing and fan engagement platform Paciolan from Comcast Spectacor, building its sports marketing portfolio with one of the top brands in the areas of athletics and entertainment, according to a release at Paciolan.com.
Paciolan was founded in 1980 and operated under that name until its acquisition by Ticketmaster in 2007. It was then sold to Comcast-Spectacor as part of an effort by Ticketmaster to appease regulators at the time of the giant’s merger with Live Nation, per Dave Brooks at Billboard. Terms of the transaction, which is reportedly expected to take approximately a month to close, were not disclosed.
“We have long admired Paciolan,” said Learfield President and CEO Greg Brown in a statement. “Not only is it a great service with a number of segment-leading products, the reputation of its people, beginning with its founders and current management, is without peer. We couldn’t be happier and look forward to having Paciolan as part of the Learfield family.”
Paciolan, as late known as Spectra’s Ticketing & Fan Engagement Division, is partnered with 500 live entertainment organizations, spanning from collegiate athletic departments to live entertainment venues and arenas. According to the release, Paciolan’s system processes over 120 million tickets per year.
Kim Damron will continue to lead Paciolan in her role as President. Dave Butler will remain as CEO of Paciolan and Founder Jane Kleinberger will also remain with the firm.
“We are incredibly excited to join the Learfield family,” said Kim Damron, President of Paciolan. “Learfield is an exceptional company, with incredible leadership and an extensive client footprint in college athletics and live entertainment. It is the perfect strategic fit to help Paciolan deliver industry leading solutions for our entire client community.”
