Live Nation has been awarded a long-term contract to operate, manage and exclusively book Miami’s 6,000 capacity Bayfront Park Amphitheater by the City of Miami and the Bayfront Park Management Trust. Located within Bayfront Park in the heart of downtown Miami, the venue overlooks the city skyline, as well as Biscayne Bay.
“With its location right on Biscayne Bay, the Bayfront Park Amphitheater is a beautiful and unique place to see concerts,” said Neil Jacobsen, president of Live Nation Miami, in a statement. “The amphitheater perfectly complements our Florida venue portfolio which now enables us to nurture bands at all stages of their career as they grow from the 2,700 capacity Fillmore at Jackie Gleason to the 2,800 capacity Pompano Beach Amphitheatre and our 3,400 capacity Mizner Park Amphitheater in Boca Raton, through to Bayfront Park and finally to our 19,000 capacity Cruzan Amphitheatre in West Palm Beach and 20,000 capacity Ford Amphitheatre in Tampa.”
Jacobsen continued, “We have been aggressive in our strategy to build a diverse venue portfolio in this area, which is the number 16 market in the United States according to Nielsen Media. I want to thank the Bayfront Park Management Trust and the City of Miami for placing their trust in Live Nation. We look forward to bringing the people of Miami an eclectic variety of world class musical talent for many years to come.”
Live Nation will make a number of upgrades to the venue, which operates year round. The venue’s stage house is being refurbished with state-of-the-art production capabilities. In addition, modern seating will replace the venue’s current bench seating. There are also plans to include a number of corporate boxes featuring private tables and waiter service. Food and beverage upgrades include both facility improvements and added points of sale in addition to enhancements to the overall menu. The venue will be closed while renovations are made, but is expected to reopen in June of 2009.
“The partnership with Live Nation will bring new life to our beautiful Bayfront Park, adding to our transformational vision of Miami’s downtown into a cultural and urban hub,” added Mayor of the City of Miami Manny Diaz. “We join other great municipalities who have partnerships with Live Nation, such as San Bernardino County in Southern California, in our efforts to focus on the cultural growth of our cities. The state-of-the-art upgrades to the amphitheater and the added tourism the venue will provide will benefit all of the residents of Miami.”
