The Dallas Cowboys are one of the 32 teams that make up the National Football League. According to Forbes Magazine, the Cowboys are the most valuable sports franchise in the U.S. with an estimated value of more than $1.6 billion. Only the soccer club Manchester United of the UK is worth more. Since the team joined the NFL, they have won five Super Bowl championships as of 2008.

Current Cowboys owner Jerry Jones has gained a reputation around the league as a man who wasn’t afraid to spend money on his team. His latest venture will officially come to fruition at the beginning in 2009 when they open their new $1.3 billion stadium in Arlington, Texas. The stadium will be the home of the Cowboys, but will also host other events including the NCAA Final Four, NBA All-Star Game and the Super Bowl.

Market Heat Report: Lady Gaga Makes the Grade
Today’s Market Heat spans a wide range of events- along with the usual baseball, football, and boxing, a PGA tournament and a NASCAR race make appearances among the sports events in today’s report. Sales for a weekly badge to the 2018 PGA Championship at Bellerive Country Club in St.... Read more
Market Heat Report: Alvarez vs. Golovkin at Number One
Boxing topped the Market Heat report again today, but this time, it was the fight between Canelo Alvarez and Gennady Golovkin that stole the top spot from Mayweather Jr. vs. McGregor.  Both fights have been bringing in sales all summer, alternating in their popularity, and both are sure to... Read more
Will Push For Millennials Cost Live Nation NFL Exclusivity?
As the National Football League looks to grow its appeal to younger audiences, Ticketmaster’s near-monopolistic control over the league’s ticketing process may be coming to a close. The NFL, which has already experimented with Millennial-targeted actions like broadcasting games on Twitter in 2016 and Amazon.com this coming fall, may... Read more
Market Heat Report: Kansas City on Fire
For those who came of age in the early 2000s, the Kansas City Royals were a bit of a punch line. But that’s no longer the case. KC has taken the MLB marketplace by storm this season, with at least one game in the Market Heat Report every day this... Read more
Market Heat Report: Weekend Plans Dominate
Today’s Market Heat Report reveals last night’s plans; eight spots were occupied by Sunday night concerts and sports games across the country. Numbers 1 & 2 on the report were held by Metallica in San Diego and Kendrick Lamar in Los Angeles, and another San Diego show by Ed... Read more
Market Heat Report: Football, Baseball, and of course, Ed Sheeran
Sports are dominating the TicketNetwork marketplace once again today, with excatly half of the Top 20 belonging to MLB and NFL games. Popular teams still include baseball’s Kansas City Royals and Boston Red Sox, and football’s Dallas Cowboys and Green Bay Packers. Tonight’s game between the Royals and the... Read more
Market Heat Report: Football Fans Prepare for Fall
While last night’s MLS All Star Game vs. Real Madrid FC held on to the No. 1 Spot, and match-ups between the Red Sox vs. Yankees and the Royals vs. anyone still made appearances, today’s Market Heat Report makes it clear that fans are getting psyched for the start... Read more
Market Heat Report: Royals are Red Hot
The Kansas City Royals have taken the TicketNetwork marketplace by storm, securing 5 out of 20 spots on today’s Market Heat Report. Fans are heading to Kauffman Stadium all weekend long to watch the Royals go head-to-head with the Seattle Mariners, as well as on Monday and Tuesday to... Read more
Market Heat Report: Concert Season Underway, Football Season Ahead
As the month of July wraps up, music-lovers rushed to take advantage of summer concert season while they still can, grabbing last-minute tickets to day 2 of The Classic East festival in New York featuring Fleetwood Mac, Journey, and Earth, Wind & Fire, a Guns N’ Roses show in... Read more
Market Heat Report: Football, Fighting, and Garth Brooks
It’s a football-heavy time for the TicketNetwork marketplace, as the worldwide one (aka soccer) continues to have hot-selling marquee events, and the American version starting to come on line with hot fall tickets already creeping into the rankings. Saturday’s International Champions Cup “El Classico” match between FC Barcelona and... Read more