Fairfield University and Paciolan announced a partnership to cover the Connecticut university’s ticketing and marketing operations for its athletics and other events on campus. The new relationship will bring purchasing process and customer engagement to the next level thanks to mobile services and integration systems. The Paciolan assistance is... Read more
Ticketmaster Expands Marketing Team, Reveals New CMO
Industry July 24, 2019
Ticketmaster has added three new appointees to its marketing team this week, including a new Chief Marketing Officer. Kathryn Frederick, formerly the SVP of growth and insights at Ticketmaster, has been promoted to CMO to lead the marketing team. She will “further engage fans across all channels, from the... Read more
Opinion: Conversations We Should be Having in Tickets
Guest CommentaryIndustryTop Story February 2, 2018