StubHub is the largest secondary ticket company, and the second-largest overall ticket seller, according to TicketNews’s exclusive industry rankings. The company bills itself as the “world’s largest ticket marketplace,” where fans can buy and sell tickets sports, concert, theater and other live entertainment events.

The company’s customer base is vast, comprising tens of thousands of consumers and brokers. StubHub was launched in 2000, and while it didn’t invent the secondary ticket market, it has gone a long way to legitimize it. In 2007, the company was bought for $310 million by online auctions giant eBay (NASDAQ: EBAY), which already had its own secondary ticket marketplace.

Part of where StubHub succeeded most was by creating a “safe, convenient, and highly reliable environment” for buying and selling tickets, and the company used its strong reputation to secure a massive deal in 2007 with Major League Baseball to be the league’s official secondary ticket company. Every team, except the Boston Red Sox, uses the StubHub system.

On the legal front, the company has fought against Ticketmaster and the New England Patriots, both of which filed unrelated lawsuits against the company over ticket resale matters.

The company has formed partnerships with other major sports and entertainment entities, including the New York Yankees, Chicago Bears and the University of Southern California, Madonna, ESPN and American Express.

StubHub Gets Most COVID Refund Actions Moved to Private Arbitration
StubHub scored a partial legal victory in a California court this week, convincing the judge in a lawsuit over its refund policy shift amid COVID-19 to move much of the legal action into arbitration rather than trial. United States District Judge Haywood S. Gilliam Jr. issued the order Monday... Read more
StubHub Settles Multi-State Lawsuit Over COVID Refund Policy Changes
Consumers in several states will receive long-delayed refunds from StubHub, according to a multi-state settlement of lawsuits brought in the wake of a shift in the ticket resale company’s refund policy in 2020. Lawsuits were filed after the company stopped honoring its “fan guarantee” refund policy in March of... Read more
Viagogo CMA Woes Over (For Now) WIth Sale of StubHub International
Viagogo’s long entanglement with the UK’s Competition and Markets Authority is officially over, as the Switzerland-based resale marketplace found a buyer for StubHub’s business outside of North America. Digital Fuel Capital LLC has agreed to purchase the StubHub entities in the UK, EU, and other markets, which was a... Read more
UK Regulator Asks for New Powers Over Ticket Resale
The Competition and Markets Authority (CMA) in the UK is recommending changes to the regulatory climate surrounding ticket resale, which would grant it new power to deal swiftly with individuals and platforms who violate the law. Suggested reforms include a ban on platforms allowing ticket brokers to sell more... Read more
After FTC Hearing, Most Ticket Marketplaces Offering “All-In Pricing” Option for Consumers
How and when ticketing fees are disclosed to consumers has been a hot-button issue for a number of years. Most ticketing companies show one price to the consumer, only to have fees show up at the final step of the transaction – after the consumer has entered personal and... Read more
Report: StubHub Caves on Fan Refund Demands After 15 Months
Customers who bought tickets to events through StubHub on or before March 25, 2020 will now be able to obtain a cash refund from the company. StubHub had drawn intense scrutiny and several lawsuits after an abrupt policy shift last spring, issuing only credits towards future ticket purchases on... Read more
UK Regulator Greenlights Plan for Viagogo-StubHub Merger
More than a year after StubHub’s purchase by Viagogo was announced, the merger is expected to begin moving forward once again with the blessing of the Competition and Markets Authority of the UK. The competition regulator said it “proposes to accept” a plan for StubHub to spin off its... Read more
UK Regulator Rules Viagogo Must Sell International StubHub Operations
The Competition and Markets Authority announced Tuesday that Viagogo must spin off some StubHub operations to address competition concerns it had with the merger, which has been held up by the UK regulator since early 2020. Viagogo, which paid an estimated $4 billion to purchase the ticket resale marketplace... Read more
StubHub Co-Founder Pushes CMA to Force Viagogo to Sell – to Him
Stubhub co-founder Jeff Fluhr has an interesting pitch to the Competition and Markets Authority over what the regulator should do about Viagogo’s purchase of StubHub: sell his old company back to him. Fluhr wrote a public comment to the CMA as part of the ongoing competition probe involving Viagogo’s... Read more
Viagogo Pitches Sale of Non-North American StubHub Business to Appease Regulators
Viagogo is reportedly willing to sell off all but the U.S. and Canada-based StubHub businesses to appease regulators, according to reporting from the UK. The proposed sale of the assets held for less than a year are in response to the Competition and Markets Authority (CMA), which has thus... Read more