StubHub is the largest secondary ticket company, and the second-largest overall ticket seller, according to TicketNews’s exclusive industry rankings. The company bills itself as the “world’s largest ticket marketplace,” where fans can buy and sell tickets sports, concert, theater and other live entertainment events.

The company’s customer base is vast, comprising tens of thousands of consumers and brokers. StubHub was launched in 2000, and while it didn’t invent the secondary ticket market, it has gone a long way to legitimize it. In 2007, the company was bought for $310 million by online auctions giant eBay (NASDAQ: EBAY), which already had its own secondary ticket marketplace.

Part of where StubHub succeeded most was by creating a “safe, convenient, and highly reliable environment” for buying and selling tickets, and the company used its strong reputation to secure a massive deal in 2007 with Major League Baseball to be the league’s official secondary ticket company. Every team, except the Boston Red Sox, uses the StubHub system.

On the legal front, the company has fought against Ticketmaster and the New England Patriots, both of which filed unrelated lawsuits against the company over ticket resale matters.

The company has formed partnerships with other major sports and entertainment entities, including the New York Yankees, Chicago Bears and the University of Southern California, Madonna, ESPN and American Express.

TicketManager Alleges StubHub Under-reported Commissions, Cut Off Amex Deal
At the core of Spotlight Ticket Management’s lawsuit against StubHub and affiliate system manager AWIN is the company’s relationship with American Express. After sending what it claims is some $85 million worth of sales from AMEX customers to the ticket resale giant, Spotlight (which does business as TicketManager following... Read more
StubHub, Affiliate System Sued by Client Alleging Fraud
Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal and state law by underreporting commissionable transactions. Spotlight, which licenses software and ticket platforms used by American Express, alleged StubHub and Awin Inc., known as Awin Global... Read more
B.C. Man’s Lawsuit Against Ticketmaster, StubHub Can Continue
A man from British Columbia filed a lawsuit with Ticketmaster and associated companies on behalf of all residents in the province that bought event tickets over an eight-year span and lost out due to “ticket bots.” David Gomel’s suit has moved on to the B.C. Supreme Court, Coast Mountain... Read more
Hamilton, Elton John and Astros-Nationals Headline StubHub Year in Sales
World Series, Hamilton and Elton John Lead Lists That Highlight Top-Selling U.S. Events Across Sports, Music and Theatre SAN FRANCISCO – December 10, 2019 – StubHub, the world’s most trusted ticket marketplace, today released its fifth annual Year in Live Experiences report, highlighting the best-selling events of the year.... Read more
Fuller: Threading the Needle in the Ticketing Landscape Shift to Come
by Eric Fuller Easy come, easy go, that’s just you live oh Take, take, take it all, but you never give Should have known you was trouble from the first kiss Grenade – Bruno Mars Viagogo buying StubHub just launched a grenade into the somewhat settled order of the... Read more
FanFair Alliance Files Complaint Against Viagogo’s StubHub Deal
UPDATE (as of December 4, 2019)  Viagogo released the following statement to TicketNews regarding the matter: “Viagogo expects the market regulator to look at this deal as they would with any deal of this size and we will be working with them collaboratively on that as required.” — The... Read more
Fuller: V is for Viagogo, Rather Than Vivid for Stubhub Sale
by Eric Fuller Viagogo buys StubHub. Is the ticket world about to be dominated by leaders named Eric? Very interesting news announced today. Viagogo is the buyer of StubHub. First, an admission: I was wrong. This is why I never play Hangman. First letter “V”, but the word was... Read more
eBay Sells StubHub to Viagogo for $4.05 Billion in Cash
eBay is selling ticket resale marketplace StubHub to Viagogo for $4.05 billion in cash, according to a press release issued by the California company Monday morning. The sale is expected to close by the first quarter of 2020, assuming it clears regulatory hurdles and other closing conditions. Eric Baker,... Read more
House Committee Announces Investigation Into Live Event Ticketing
The House Energy and Commerce Committee announced Thursday it would be investigating the live event ticketing industry, looking for “potential unfair and deceptive practices” within, according to a press release. Letters were sent to Live Nation, Anschutz Entertainment Group (AEG), Tickets.com, StubHub, Vivid Seats, and TicketNetwork requesting details on... Read more
Fuller: Duopoly? What if Vivid Seats Bought StubHub?
Tick-tock on the clock But the party don’t stop TiK ToK by Kesha The drumbeat is getting louder. More and more traffic is coming through my channels. “Vivid is buying StubHub,” “The deal is very close.” If this were to happen, there would really only be two major players... Read more