StubHub is the largest secondary ticket company, and the second-largest overall ticket seller, according to TicketNews’s exclusive industry rankings. The company bills itself as the “world’s largest ticket marketplace,” where fans can buy and sell tickets sports, concert, theater and other live entertainment events.

The company’s customer base is vast, comprising tens of thousands of consumers and brokers. StubHub was launched in 2000, and while it didn’t invent the secondary ticket market, it has gone a long way to legitimize it. In 2007, the company was bought for $310 million by online auctions giant eBay (NASDAQ: EBAY), which already had its own secondary ticket marketplace.

Part of where StubHub succeeded most was by creating a “safe, convenient, and highly reliable environment” for buying and selling tickets, and the company used its strong reputation to secure a massive deal in 2007 with Major League Baseball to be the league’s official secondary ticket company. Every team, except the Boston Red Sox, uses the StubHub system.

On the legal front, the company has fought against Ticketmaster and the New England Patriots, both of which filed unrelated lawsuits against the company over ticket resale matters.

The company has formed partnerships with other major sports and entertainment entities, including the New York Yankees, Chicago Bears and the University of Southern California, Madonna, ESPN and American Express.

StubHub Issues Response To Voucher Policy Frustration
Earlier this week, StubHub announced a change in its ticket policies during the COVID-19 pandemic and informed customers that cancelled events are now eligible to receive a voucher, rather than a refund. Following backlash from customers, the ticketing company responded in a statement this week. On Friday, news broke... Read more
Opinion: StubHub’s Urgent Peril and the Industry Response
By: Eric Fuller The world’s major event promoters and ticketing companies must work together now or the whole system will blow apart. What happens when a worldwide industry which promotes and tickets every live event freezes because everything is cancelled for an indefinite time, starting tomorrow? What is the plan... Read more
StubHub Goes Voucher-Only on Cancelled Events due to Covid-19
StubHub has announced a change to its policies in the wake of the rash of postponements and cancellations due to the Covid-19 pandemic, informing customers that cancelled events are now eligible to receive a voucher rather than a refund, according to a post on its website. Previously, customers holding... Read more
ASA Tells StubHub To Stop Using ‘Guaranteed Genuine Ticket’ Claim
Update (as of March 27, 2020): A spokesperson for StubHub released the following statement regarding the ASA order: “StubHub is a fan-first ticket marketplace, providing an opportunity for fans to sell tickets they’re no longer able to use and buy tickets for events they want to go and see. Every... Read more
How Hard-Hit Ticketing Sites Are Coping With Virus’ Industry Impact
In an era where the live events industry has come to a standstill, ticketing sites are finding themselves in unprecedented territory. Ticketing has been one of the hardest hit industries from the coronavirus pandemic with pro sports leagues on hold indefinitely, Broadway theaters shuttered and hundreds of concerts called... Read more
StubHub Furloughs 67% of Workers Due to COVID-19 Slowdown
StubHub has reportedly furloughed all but 150 of its staffers, a drastic reduction that amounts to some 67% of its workforce as it deals with the ongoing effects of the COVID-19 epidemic. Celebrity Access reported its source said an internal email informed staff that the layoffs are expected to... Read more
StubHub Asks Judge to Dismiss Lawsuit Alleging RICO Violations
Secondary ticketing site StubHub has asked a federal judge to end a lawsuit where the company is accused of racketeering. According to Legal Newsline, Spotlight Ticket Management Inc. filed a complaint in the U.S. District Court for the Central District of California Western Division against StubHub and Awin Global... Read more
House Committee Sets Ticketing Industry Hearing for February 26
The schedule has been set for the House Committee on Energy and Commerce’s hearing on the ticketing ecosystem, which will take place on Wednesday, February 26 in Washington D.C. Titled “In the Dark: Lack of Transparency in the Live Event Ticketing Industry,” the hearing will kick off at 10... Read more
StubHub Fined 1.3M Penalty By Canadian Competition Bureau
As part of an agreement with the Canada’s Competition Bureau, StubHub Canada Ltd. and StubHub Inc. will pay a $1.3 million penalty to correct what the Bureau found led to misleading pricing claims on their sites. After an investigation, the Bureau found that StubHub had advertised tickets on their... Read more
Viagogo Announces Completion of $4 Billion StubHub Acquisition
A press release credited to Viagogo published Thursday evening announced the Swiss-based resale marketplace had completed its acquisition of StubHub, officially reuniting CEO Eric Baker with the California-based resale giant he co-founded while in graduate school. “These two complimentary marketplaces will sell hundreds of thousands of tickets daily across... Read more