StubHub is the largest secondary ticket company, and the second-largest overall ticket seller, according to TicketNews’s exclusive industry rankings. The company bills itself as the “world’s largest ticket marketplace,” where fans can buy and sell tickets sports, concert, theater and other live entertainment events.

The company’s customer base is vast, comprising tens of thousands of consumers and brokers. StubHub was launched in 2000, and while it didn’t invent the secondary ticket market, it has gone a long way to legitimize it. In 2007, the company was bought for $310 million by online auctions giant eBay (NASDAQ: EBAY), which already had its own secondary ticket marketplace.

Part of where StubHub succeeded most was by creating a “safe, convenient, and highly reliable environment” for buying and selling tickets, and the company used its strong reputation to secure a massive deal in 2007 with Major League Baseball to be the league’s official secondary ticket company. Every team, except the Boston Red Sox, uses the StubHub system.

On the legal front, the company has fought against Ticketmaster and the New England Patriots, both of which filed unrelated lawsuits against the company over ticket resale matters.

The company has formed partnerships with other major sports and entertainment entities, including the New York Yankees, Chicago Bears and the University of Southern California, Madonna, ESPN and American Express.

Fuller: Threading the Needle in the Ticketing Landscape Shift to Come
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FanFair Alliance Files Complaint Against Viagogo’s StubHub Deal
UPDATE (as of December 4, 2019)  Viagogo released the following statement to TicketNews regarding the matter: “Viagogo expects the market regulator to look at this deal as they would with any deal of this size and we will be working with them collaboratively on that as required.” — The... Read more
Fuller: V is for Viagogo, Rather Than Vivid for Stubhub Sale
by Eric Fuller Viagogo buys StubHub. Is the ticket world about to be dominated by leaders named Eric? Very interesting news announced today. Viagogo is the buyer of StubHub. First, an admission: I was wrong. This is why I never play Hangman. First letter “V”, but the word was... Read more
eBay Sells StubHub to Viagogo for $4.05 Billion in Cash
eBay is selling ticket resale marketplace StubHub to Viagogo for $4.05 billion in cash, according to a press release issued by the California company Monday morning. The sale is expected to close by the first quarter of 2020, assuming it clears regulatory hurdles and other closing conditions. Eric Baker,... Read more
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Fuller: Duopoly? What if Vivid Seats Bought StubHub?
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StubHub announced a pair of new features on its ticket resale platform – allowing sellers to let the company take the reins on pricing tickets they want to sell there, or in some instances – sell the tickets to StubHub directly. Pricing Assistant and Sell it Now were announced... Read more
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Updated 1:43PM Friday October 25 A pair of bills currently under consideration by the Michigan legislature go a long way towards correcting some antiquated code in the state. Unfortunately, lobbying efforts by some of the largest entertainment corporations in the world look to be pushing the language into places... Read more
eBay CEO Steps Down Amid Push to Spin Off StubHub
eBay CEO Devin Wenig has stepped down in the midst of a push by activist investors to sell off assets, including ticket resale marketplace StubHub, the company announced this week. He has been replaced for the time being with Scott Schenkel, eBay’s senior vice president and chief financial officer.... Read more
Opinion: How $25 Black Keys Tickets Could Cost eBay Shareholders Billions
By: Eric Fuller Dan Auerback and Patrick Carney are The Black Keys, an American garage, blues and indie rock band which has not toured for the past six years. Dan handles guitar and vocal while Patrick plays the drums. Although their band is essentially two people, they are known... Read more