StubHub is the largest secondary ticket company, and the second-largest overall ticket seller, according to TicketNews’s exclusive industry rankings. The company bills itself as the “world’s largest ticket marketplace,” where fans can buy and sell tickets sports, concert, theater and other live entertainment events.
The company’s customer base is vast, comprising tens of thousands of consumers and brokers. StubHub was launched in 2000, and while it didn’t invent the secondary ticket market, it has gone a long way to legitimize it. In 2007, the company was bought for $310 million by online auctions giant eBay (NASDAQ: EBAY), which already had its own secondary ticket marketplace.
Part of where StubHub succeeded most was by creating a “safe, convenient, and highly reliable environment” for buying and selling tickets, and the company used its strong reputation to secure a massive deal in 2007 with Major League Baseball to be the league’s official secondary ticket company. Every team, except the Boston Red Sox, uses the StubHub system.
On the legal front, the company has fought against Ticketmaster and the New England Patriots, both of which filed unrelated lawsuits against the company over ticket resale matters.
The company has formed partnerships with other major sports and entertainment entities, including the New York Yankees, Chicago Bears and the University of Southern California, Madonna, ESPN and American Express.
By Alfred Branch, Jr. Apparently what’s good for the goose is not always good for the gander. Days after StubHub’s parent company eBay pulled its advertisements from Google, the secondary ticket giant remains front and center in Google’s sponsored links when someone enters the keyword “tickets.” EBay stopped advertising... Read more
Internet traffic figures compiled by ComScore Media Metrix show that TicketsNow is losing traction to its competitors, with StubHub taking a commanding lead. Those figures don’t necessarily translate into revenue, however. The four competitors Mulpuru (Sucharita Mulpuru, an analyst who covers the industry for Forrester Research), said are battling... Read more
By Alfred Branch, Jr. Looking to keep pace with rival Ticketmaster, StubHub today announced it signed a multi-year contract to be the exclusive secondary ticket agent for the St. John’s University Red Storm sports program. Specific terms of the deal were not disclosed. The deal marks the 15th such... Read more
Even though the search engines are optimized for handheld browsers, most of the sites they’ll point you to aren’t. StubHub!, for instance, is built for conventional browsing only, which makes it painful to navigate on the Nokia’s miniature screen. Indeed, when you’re viewing only a small portion of the... Read more
By Alfred Branch, Jr. TicketNews.com Ticketmaster warned rival StubHub! on five separate occasions that it believed the upstart was violating its exclusive contracts between venues and Ticketmaster, only to be virtually ignored every time, according to Ticketmaster’s 77-page lawsuit against StubHub! obtained by Ticketnews.com. The brief, filed last week... Read more
By Alfred Branch, Jr. TicketNews.com Primary ticket seller Ticketmaster Wednesday filed suit in Los Angeles against rivals StubHub! and its new parent company eBay for allegedly violating contracts Ticketmaster has with several arenas. The suit is over the current “Rowdy Frynds Tour,” featuring southern rock heroes Lynyrd Skynyrd and... Read more
SAN FRANCISCO, CA — (PRESS RELEASE) — 04/12/07 — StubHub, the fan’s ticket marketplace, has announced another “industry first,” signing an official sponsorship agreement with the Austin Wranglers of the Arena Football League(TM) (www.austinwranglers.com), the first deal of its kind for an AFL team. The Austin Wranglers join an... Read more
By Stacey Willets TicketNews.com announces its exclusive Weekly Top 10 Primary and Secondary Live Event Ticket Sellers Rankings for the week ending 4/03/07. Ranking calculations are based on U.S. visits. Top 10 Primary Ticket Sellers Seller This Week Last Week Ticketmaster 1 1 Tickets.com 2 2 Live Nation 3... Read more
By Stacey Willets TicketNews.com announces its exclusive Weekly Top 10 Primary and Secondary Live Event Ticket Sellers Rankings for the week ending 3/20/07. Ranking calculations are based on U.S. visits. Top 10 Primary Ticket Sellers Seller This Week Last Week Ticketmaster 1 1 Tickets.com 2 2 Live Nation 3... Read more
By Alfred Branch, Jr. Ticketnews.com has learned that StubHub founder and former CEO Jeff Fluhr has stepped down as head of the company he created now that its acquisition by Internet auction giant eBay closed on Tuesday. The final tally for the deal had an approximate aggregate value of... Read more