One of country music’s fastest rising stars is young singer-songwriter Taylor Swift. In 2006, she made her major label debut at the age of 17 with an eponymous album that debuted within the Top 20 on the Billboard 200. Two years later, she followed with “Fearless,” an album that spent eight straight weeks at the top of the music charts.

While Swift started out as a supporting act on a number of country music tours, she quickly showed her power at the box office as a headliner for special concert events and festival appearances. In 2008, AEG Live and The Messina Group announced that Swift’s first-ever headlining tour was in the works. The extensive six-month trek, which is scheduled to hit more than 50 cities, was announced early in February 2009 and is sure to be a standout during the summer touring season.

“Overwhelming Demand” Fails to Appear for New Taylor Swift Shows
Demand has plummeted for Taylor Swift’s “Reputation Tour” as the singer’s second round of dates at several venues – added due to what her management called “overwhelming demand” after the initial sales period – are languishing, with tickets available for less on the secondary market than Ticketmaster is asking... Read more
Market Heat Report: Def Leppard, Journey’s joint tour makes debut
An eclectic mix of artists prove popular across the secondary market, with tours from Justin Timberlake, Taylor Swift and Pink landing within the Top 20. The newly announced co-headlining trek from Def Leppard and Journey fared well in yesterday’s sales, nabbing three spots for this summer’s shows in Atlanta,... Read more
Houston Rodeo Concert Lineup Dominating the Marketplace
Last night’s Lakers-Spurs game grabbed the top spot in the daily sales, but the headliner on the day was the Houston rodeo concerts (officially the Houston Livestock Show and Rodeo) which had a staggering eight events – led by Chris Stapleton’s March 16 performance at NRG Stadium – in... Read more
Taylor Swift’s Reputation Tour Prices Better on Secondary Market Than Primary
Already controversial for the weaponizing of the “Verified Fan” program, jacking prices way up before the general sale, and seeing scathing headlines after failing to sell out a single date after all the hype, Taylor Swift’s Reputation Tour has another issue to contend with. Prices to see the “Look... Read more
Opinion: Taylor Swift and the Myth of “Slow Ticketing”
by David Wakeman, Special to TicketNews So the “Taylor Swift tickets aren’t selling well” story seems to be everywhere these days. I’m really not surprised. There’s a lot to unpack in this story and several lessons that we can learn on the upside and downside of trying to control... Read more
Taylor Swift Adds Tour Dates After Mixed Sales Reports
Yesterday, reports of poor Taylor Swift ticket sales by the New York Post sparked a good deal of speculation about how well the “reputation” tour is actually doing. Today, “due to overwhelming demand”, Swift added seven more stadium shows to her itinerary. The “Look What You Made Me Do” singer... Read more
Taylor Swift Tour Sales “A Mega Disappointment”
For a pop star with the album sales, fan base, and household name status that Taylor Swift has, her upcoming “reputation” tour sales certainly don’t back that up. The New York Post reports that a music industry insider said that “sales so far have been a mega disappointment,” and... Read more
Market Heat Report: Knicks vs. 76ers on Christmas Day at No. 1
At the Number One spot today is the Knicks vs. 76ers game at Madison Square Garden on Christmas Day, followed directly by a 2018 Taylor Swift show at the Rose Bowl and a Real Madrid vs. Barcelona rivalry matchup this weekend. Other popular sporting events include the NHL Winter... Read more
Market Heat Report: Weekend Sports Games On Top
Leading today’s Market Heat Report are sporting events taking place in the days to come: tomorrow’s Chiefs vs. Chargers stands at No. 1, Sunday’s Raiders vs. Cowboys at 2, and Monday’s Lakers vs. Warriors is No. 3. The Super Bowl, Rose Bowl, and Sugar Bowl also all make Top... Read more
Market Heat Report: Taylor Swift Reputation Tour Takes Over
Yesterday was the public on sale of Taylor Swift’s 2018 Reputation Tour, and fans could not wait to get their hands on tickets. The pop sensation completely dominated the TicketNetwork marketplace, scoring eighteen out of the twenty best-selling events for the day. Taylor Swift’s 38-stop Reputation Tour kicks off... Read more