UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

StubHub Co-Founder Pushes CMA to Force Viagogo to Sell – to Him
Stubhub co-founder Jeff Fluhr has an interesting pitch to the Competition and Markets Authority over what the regulator should do about Viagogo’s purchase of StubHub: sell his old company back to him. Fluhr wrote a public comment to the CMA as part of the ongoing competition probe involving Viagogo’s... Read more
Viagogo Pitches Sale of Non-North American StubHub Business to Appease Regulators
Viagogo is reportedly willing to sell off all but the U.S. and Canada-based StubHub businesses to appease regulators, according to reporting from the UK. The proposed sale of the assets held for less than a year are in response to the Competition and Markets Authority (CMA), which has thus... Read more
UK Competition Watchdog Provisionally Blocks Viagogo-StubHub Merger
StubHub’s purchase by Viagogo hit another hurdle this week, as the United Kingdom’s Competition and Markets Authority continued its investigation and related halting of the deal over concerns it would lead to a resale monopoly in the country. Viagogo, which closed the purchase of the leading U.S. resale marketplace... Read more
Australian Regulators Fine Viagogo $7 Million Over “Misrepresentation”
A judge in Australia has ordered Viagogo pay a $7 million fine over “misrepresentation” to consumers. Justice Stephen Burley issued the ruling in a case brought against the ticket resale marketplace by the Australian Competition and Consumer Commission (ACCC). Viagogo’s use of the word “official” in its marketing and... Read more
StubHub Forced to Add Warning to UK Website by Regulators
Consumers in the United Kingdom shopping for tickets on StubHub will be greeted with a warning. Resold tickets ‘may not get them into an event,’ is among changes to the retail website required by the Competition and Markets Authority, which has been reviewing the company’s operations as part of... Read more
Viagogo Targeted in Class Action Lawsuit Over Refunds
Consumers in Florida have filed a lawsuit against Viagogo, alleging that the ticket resale marketplace engaged in deceptive and unfair trade practices with a change to its refund policies made retroactive for events amid the coronavirus. The complaint alleges that the company is attempting to force consumers to suffer... Read more
StubHub Reportedly Closing Several Offices Worldwide
StubHub is closing or shrinking a number of its offices across the globe, as part of its continuing efforts to weather the COVID-19 pandemic, according to reporting by The Guardian. An email to staff said the company, which has already laid off a substantial sector of its staff and... Read more
Viagogo’s Offer to Sell EU StubHub Entities Rejected by UK Regulator
Prior to the Competiton and Markets Authority’s decision to send its review of Viagogo’s purchase of StubHub to a phase two investigation, the regulator shot down a proposal by the Swiss-based company to sell off the European StubHub entities to alleviate competition concerns, according to multiple outlets. The CMA... Read more
StubHub-Viagogo Merger Taken to Phase 2 Scrutiny by UK CMA
StubHub’s acquisition by Viagogo will face additional scrutiny from the UK’s Competition and Market’s Authority, which announced that it will move to a “Phase 2” review of the $4 Billion transaction Thursday. The purchase, which was announced in November and completed in February, has been under “Phase 1” investigation... Read more
Austrian Supreme Court Rules In Favor of Increased Transparency
The Austrian Supreme Court announced that it would rule against secondary ticket seller Viagogo, informing the site that it must better inform its buyers about the identity of its ticket sellers. The court ordered that Viagogo, as well as similar websites affecting Austria, to disclose the identity of ticket... Read more