UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

StubHub Closing San Francisco, Shanghai Offices, Laying Off Staff
StubHub informed employees last week of plans to wind down its operations in San Francisco, California and Shanghai, China by the end of the year, according to a letter from CEO Eric Baker. As part of that plan, the majority of employees in both locations are being laid off... Read more
StubHub parent Viagogo Hit With $24M Fine by Italian Regulator
Viagogo, the parent company of StubHub‘s North American businesses, was hit with a massive fine by authorities in Italy. Autorita per le Garanzie nelle Comunicazioni (AGCOM) levied a 23.5 million euros ($24.8 million) penalty against the company on June 23 for violations of strict ticket resale laws in the... Read more
StubHub System Update Jams Transactions for Partners, Customers
A StubHub systems update has led to numerous issues for clients, partners, and consumers dating back more than a week, the ticket resale marketplace confirmed Friday. Issues have included problems with barcode validation for box offices, mapping issues for events and venues, and consumers showing up to events unable... Read more
Viagogo Loses Appeal of $7M Fine in Australia
Viagogo, secondary ticket platform and the parent company of StubHub, is ordered to pay A$7 million (around 5 million US dollars) fine for misguiding Australian consumers during concert and sports tickets resale operations conducted in 2017. Ruled by the Federal Court of Australia, the decision of penalty came after... Read more
SeatGeek, Viagogo Lead Ticketing Brands on Future’s Marketplace 100
The recovering of the ticketing and live events industry helped nine companies land on the Marketplace 100, a ranking of consumer-facing marketplace startups and private companies. SeatGeek led the way at No. 3 overall, with viagogo also landing in the Top 10 at No. 6. Both were in the... Read more
Stubhub Holdings Files for Direct Listing to Public Trading
Bloomberg is reporting that StubHub Holdings, which operates StubHub in North America and Viagogo, is making plans to go public. The company, which was formed with Viagogo’s 2020 purchase of StubHub from former parent eBay, has reportedly confidentially filed paperwork with the U.S. Securities and Exchange Commission and could... Read more
Viagogo CMA Woes Over (For Now) WIth Sale of StubHub International
Viagogo’s long entanglement with the UK’s Competition and Markets Authority is officially over, as the Switzerland-based resale marketplace found a buyer for StubHub’s business outside of North America. Digital Fuel Capital LLC has agreed to purchase the StubHub entities in the UK, EU, and other markets, which was a... Read more
UK Regulator Asks for New Powers Over Ticket Resale
The Competition and Markets Authority (CMA) in the UK is recommending changes to the regulatory climate surrounding ticket resale, which would grant it new power to deal swiftly with individuals and platforms who violate the law. Suggested reforms include a ban on platforms allowing ticket brokers to sell more... Read more
Viagogo Under Investigation by Australian Trading Regulator
New South Wales Fair Trading has announced it is investigating Viagogo after consumer complaints over prices on tickets for events listed on the Swiss-based ticketing marketplace. According to a NSW Fair Trading press release, most of the complaints are related to the NSW government having made resale of tickets... Read more
Viagogo Pushes Back Against Class Action Certification in Florida
Viagogo is hoping to keep a Florida lawsuit from being certified as a nationwide class action, according to court filings. The secondary ticket resale marketplace, headquartered in Switzerland, has seen several lawsuits filed against it and StubHub, which it purchased in 2020, over refunds related to events that were... Read more