UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

Fuller: Threading the Needle in the Ticketing Landscape Shift to Come
by Eric Fuller Easy come, easy go, that’s just you live oh Take, take, take it all, but you never give Should have known you was trouble from the first kiss Grenade – Bruno Mars Viagogo buying StubHub just launched a grenade into the somewhat settled order of the... Read more
FanFair Alliance Files Complaint Against Viagogo’s StubHub Deal
UPDATE (as of December 4, 2019)  Viagogo released the following statement to TicketNews regarding the matter: “Viagogo expects the market regulator to look at this deal as they would with any deal of this size and we will be working with them collaboratively on that as required.” — The... Read more
Viagogo Google AdWords Suspension Ends in Most Markets
Viagogo, which made major headlines earlier this week with the announcement of its agreement to purchase StubHub for just over $4 billion, is back on Google’s paid search AdWords platform, according to multiple outlets. The resale marketplace, based in Switzerland, had been booted from the platform after intense pressure... Read more
Fuller: V is for Viagogo, Rather Than Vivid for Stubhub Sale
by Eric Fuller Viagogo buys StubHub. Is the ticket world about to be dominated by leaders named Eric? Very interesting news announced today. Viagogo is the buyer of StubHub. First, an admission: I was wrong. This is why I never play Hangman. First letter “V”, but the word was... Read more
eBay Sells StubHub to Viagogo for $4.05 Billion in Cash
eBay is selling ticket resale marketplace StubHub to Viagogo for $4.05 billion in cash, according to a press release issued by the California company Monday morning. The sale is expected to close by the first quarter of 2020, assuming it clears regulatory hurdles and other closing conditions. Eric Baker,... Read more
Fan Fair Alliance Vows More Viagogo Fight, Despite CMA Clearance
Last week, the UK’s Competition and Markets Authority suspended legal action against resale marketplace Viagogo, announcing that it has “addressed outstanding concerns” about proper disclosures on its website for consumers. That, apparently, isn’t good enough for the Fan Fair Alliance. In a letter published by Iq-mag.net, FFA spokesperson Adam... Read more
West End To Reintroduce Paper Tickets For ‘Hamilton’
While the West End had followed the industry by moving toward paperless ticketing over the past few years, Hamilton producers plan to go back to a more traditional ticketing route later this year. According to The Stage, Hamilton producers – which include Cameron Mackintosh, Jeffrey Seller, Sander Jacobs, Jill... Read more
CMA Action Against Viagogo Halted After Website Changes
Viagogo appears to be out of hot water with the Competition and Markets Authority (CMA) in the United Kingdom, at least for the time being. The government agency announced Thursday that the resale marketplace had “addressed its outstanding concerns” about how it presented information to consumers, causing it to... Read more
NZ Organizers Cancel Valid Tickets Due to Resale
More than 700 tickets to a New Zealand Rugby match against South Africa were cancelled because they were sold through resale sites. The match is set to take place in Wellington at Westpac Stadium on July 27 and is nearly sold out. However, now many fans who bought tickets... Read more
CMA Confirms Viagogo Contempt Case Continues
Although Viagogo is celebrating a legal ruling that said the ticketing site had complied with a court order from last year, the UK’s Competition and Markets Authority has confirmed that its contempts of court proceedings will still continue. A day after Google suspended Viagogo from using its search engine... Read more