UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

Viagogo Announces Completion of $4 Billion StubHub Acquisition
A press release credited to Viagogo published Thursday evening announced the Swiss-based resale marketplace had completed its acquisition of StubHub, officially reuniting CEO Eric Baker with the California-based resale giant he co-founded while in graduate school. “These two complimentary marketplaces will sell hundreds of thousands of tickets daily across... Read more
CMA Tells Viagogo, StubHub To Pause Merger Until Integration Is Approved
The UK’s Competition and Markets Authority (CMA) ordered ticket resale websites Viagogo and StubHub to pause its merger until it probes the $4.1 billion integration. According to an enforcement order published today, the CMA has banned both firms from taking further action which might “lead to the integration of... Read more
CMA Orders StubHub To Make Changes To Its British Website
The UK Competition and Markets Authority (CMA) ordered secondary ticketing site StubHub to make changes to its British website after it was found to be misleading consumers. The CMA said StubHub had failed to adequately disclose that transactions may not ensure entry into an event, since some venues do... Read more
StubHub Lays Off More Than 100 California-Based Employees
StubHub has laid off more than 100 employees, according to multiple sources. The employees are based in California, where the eBay-owned secondary ticketmarketplace has its headquarters. BizJournals.com, which first reported the layoffs on Tuesday, indicated the number of impacted employees at 102, primarily in San Jose. A report by... Read more
StubHub, Affiliate System Sued by Client Alleging Fraud
Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal and state law by underreporting commissionable transactions. Spotlight, which licenses software and ticket platforms used by American Express, alleged StubHub and Awin Inc., known as Awin Global... Read more
UK Regulator Announces Probe Into Planned Viagogo Purchase of StubHub
The United Kingdom’s Competition and Markets Authority has announced that it will be investigating the proposed sale of StubHub to Viagogo, looking at whether or not the deal will lead to “a substantial lessening of competition” in ticket selling, according to multiple outlets. Announced on December 13, the competition... Read more
Fuller: Threading the Needle in the Ticketing Landscape Shift to Come
by Eric Fuller Easy come, easy go, that’s just you live oh Take, take, take it all, but you never give Should have known you was trouble from the first kiss Grenade – Bruno Mars Viagogo buying StubHub just launched a grenade into the somewhat settled order of the... Read more
FanFair Alliance Files Complaint Against Viagogo’s StubHub Deal
UPDATE (as of December 4, 2019)  Viagogo released the following statement to TicketNews regarding the matter: “Viagogo expects the market regulator to look at this deal as they would with any deal of this size and we will be working with them collaboratively on that as required.” — The... Read more
Viagogo Google AdWords Suspension Ends in Most Markets
Viagogo, which made major headlines earlier this week with the announcement of its agreement to purchase StubHub for just over $4 billion, is back on Google’s paid search AdWords platform, according to multiple outlets. The resale marketplace, based in Switzerland, had been booted from the platform after intense pressure... Read more
Fuller: V is for Viagogo, Rather Than Vivid for Stubhub Sale
by Eric Fuller Viagogo buys StubHub. Is the ticket world about to be dominated by leaders named Eric? Very interesting news announced today. Viagogo is the buyer of StubHub. First, an admission: I was wrong. This is why I never play Hangman. First letter “V”, but the word was... Read more