UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

Viagogo Under Investigation by Australian Trading Regulator
New South Wales Fair Trading has announced it is investigating Viagogo after consumer complaints over prices on tickets for events listed on the Swiss-based ticketing marketplace. According to a NSW Fair Trading press release, most of the complaints are related to the NSW government having made resale of tickets... Read more
Viagogo Pushes Back Against Class Action Certification in Florida
Viagogo is hoping to keep a Florida lawsuit from being certified as a nationwide class action, according to court filings. The secondary ticket resale marketplace, headquartered in Switzerland, has seen several lawsuits filed against it and StubHub, which it purchased in 2020, over refunds related to events that were... Read more
UK Regulator Greenlights Plan for Viagogo-StubHub Merger
More than a year after StubHub’s purchase by Viagogo was announced, the merger is expected to begin moving forward once again with the blessing of the Competition and Markets Authority of the UK. The competition regulator said it “proposes to accept” a plan for StubHub to spin off its... Read more
UK Regulator Rules Viagogo Must Sell International StubHub Operations
The Competition and Markets Authority announced Tuesday that Viagogo must spin off some StubHub operations to address competition concerns it had with the merger, which has been held up by the UK regulator since early 2020. Viagogo, which paid an estimated $4 billion to purchase the ticket resale marketplace... Read more
StubHub Co-Founder Pushes CMA to Force Viagogo to Sell – to Him
Stubhub co-founder Jeff Fluhr has an interesting pitch to the Competition and Markets Authority over what the regulator should do about Viagogo’s purchase of StubHub: sell his old company back to him. Fluhr wrote a public comment to the CMA as part of the ongoing competition probe involving Viagogo’s... Read more
Viagogo Pitches Sale of Non-North American StubHub Business to Appease Regulators
Viagogo is reportedly willing to sell off all but the U.S. and Canada-based StubHub businesses to appease regulators, according to reporting from the UK. The proposed sale of the assets held for less than a year are in response to the Competition and Markets Authority (CMA), which has thus... Read more
UK Competition Watchdog Provisionally Blocks Viagogo-StubHub Merger
StubHub’s purchase by Viagogo hit another hurdle this week, as the United Kingdom’s Competition and Markets Authority continued its investigation and related halting of the deal over concerns it would lead to a resale monopoly in the country. Viagogo, which closed the purchase of the leading U.S. resale marketplace... Read more
Australian Regulators Fine Viagogo $7 Million Over “Misrepresentation”
A judge in Australia has ordered Viagogo pay a $7 million fine over “misrepresentation” to consumers. Justice Stephen Burley issued the ruling in a case brought against the ticket resale marketplace by the Australian Competition and Consumer Commission (ACCC). Viagogo’s use of the word “official” in its marketing and... Read more
StubHub Forced to Add Warning to UK Website by Regulators
Consumers in the United Kingdom shopping for tickets on StubHub will be greeted with a warning. Resold tickets ‘may not get them into an event,’ is among changes to the retail website required by the Competition and Markets Authority, which has been reviewing the company’s operations as part of... Read more
Viagogo Targeted in Class Action Lawsuit Over Refunds
Consumers in Florida have filed a lawsuit against Viagogo, alleging that the ticket resale marketplace engaged in deceptive and unfair trade practices with a change to its refund policies made retroactive for events amid the coronavirus. The complaint alleges that the company is attempting to force consumers to suffer... Read more