UK-based secondary ticket company viagogo was founded by StubHub co-founder Eric Baker, and according to its Web site, the company describes itself as “an online ticket exchange that allows people to buy and sell live event tickets in a safe and guaranteed way.”

viagogo, which has branded itself with a lowercase “v,” has made a name for itself by becoming the official secondary ticket exchange for powerhouse English football (soccer) teams Chelsea and Manchester United. In addition, the company is also the official secondary ticket exchange for the National Football League’s Cleveland Browns.

In the fall of 2007, the company also signed a deal with Live Nation to be the concert giant’s exclusive secondary ticket company in the Netherlands, and in 2008 it was the premium ticket seller for the European leg of Madonna’s hugely successful Sticky and Sweet Tour.

Broadway

Fuller: Threading the Needle in the Ticketing Landscape Shift to Come 

TicketNews Staff, 5 years ago  

by Eric Fuller Easy come, easy go, that’s just you live oh Take, take, take it all, but you never...

Industry

FanFair Alliance Files Complaint Against Viagogo’s StubHub Deal 

Olivia Perreault, 5 years ago  

UPDATE (as of December 4, 2019)  Viagogo released the following statement to TicketNews regarding the matter: “Viagogo expects the market...

Industry

Viagogo Google AdWords Suspension Ends in Most Markets 

Dave Clark, 5 years ago  

Viagogo, which made major headlines earlier this week with the announcement of its agreement to purchase StubHub for just over...

Guest Commentary

Fuller: V is for Viagogo, Rather Than Vivid for Stubhub Sale 

TicketNews Staff, 5 years ago  

by Eric Fuller Viagogo buys StubHub. Is the ticket world about to be dominated by leaders named Eric? Very interesting...

Industry

eBay Sells StubHub to Viagogo for $4.05 Billion in Cash 

Dave Clark, 5 years ago  

eBay is selling ticket resale marketplace StubHub to Viagogo for $4.05 billion in cash, according to a press release issued...

Industry

Fan Fair Alliance Vows More Viagogo Fight, Despite CMA Clearance 

Dave Clark, 5 years ago  

Last week, the UK’s Competition and Markets Authority suspended legal action against resale marketplace Viagogo, announcing that it has “addressed...

Broadway

West End To Reintroduce Paper Tickets For ‘Hamilton’ 

Olivia Perreault, 5 years ago  

While the West End had followed the industry by moving toward paperless ticketing over the past few years, Hamilton producers...

Industry

CMA Action Against Viagogo Halted After Website Changes 

Sean Burns, 5 years ago  

Viagogo appears to be out of hot water with the Competition and Markets Authority (CMA) in the United Kingdom, at...

Industry

NZ Organizers Cancel Valid Tickets Due to Resale 

Olivia Perreault, 5 years ago  

More than 700 tickets to a New Zealand Rugby match against South Africa were cancelled because they were sold through...

Industry

CMA Confirms Viagogo Contempt Case Continues 

Olivia Perreault, 5 years ago  

Although Viagogo is celebrating a legal ruling that said the ticketing site had complied with a court order from last...