The Virgin Mobile Festival is a spin-off from the V Festival that’s held in the UK. It’s a rock festival held in the US and Canada. Some bands that have performed at the Virgin Mobile Festival include Blink-182, Franz Ferdinand, Akon, The Offspring, Billy Talent, Pearl Jam, Nine Inch Nails and many others.

For the 2009 festival, they chose to have a free concert due to the poor economy. The tickets and parking to the event were free. The sponsor hoped that concert goers would donate $5 to a charitable initiative for youth homelessness, The ReGeneration. Concert goers could also purchase a special package that came with a t-shirt, tickets and the donation.