Paul McCartney sold out his appearance at the opening week festivities of the New Joint at the Hard Rock Hotel & Casino in Las Vegas, NV on April 19 in a reported seven seconds. The 4,000 tickets sold out at the rate of 600 or so a second.

According to concert promoters Concerts West/AEG Live, it is a record with other records expected to be set, including “the planet’s biggest ‘love-in’ for Valentine couples: Tickets were deliberately put on sale on February 14 so that lovers could express their feelings with the ultimate Valentine’s Day gift surprise,” according to a press release.

“Although Guinness World Records cites numerous records relating to Valentine’s Day, nobody has managed a Valentine’s party this big before so we’ll be claiming that,” added a spokesman for Concerts West/AEG Live. “And there is another Guinness record it would be cool to break there, too: The world record for the most couples hugging simultaneously is 1,451, set in Taiwan in 2007.”

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The astonishing demand for the McCartney “love-in” which will inaugurate The New Joint is evidenced, too, by sky-high prices getting asked by scalpers: The media site reports one pair of top-line seats are on sale at $9,999.

“It’s going to be a night like Vegas has never seen before,” noted the spokesman. “Paul will leave The Joint smoking.”