The New England Dodge Music Center in Hartford, CT, has undergone yet another name change. After reclaiming its original Meadows Music Theater title earlier this year, the venue is taking on another new moniker: Comcast Theatre.

Live Nation, the owner and operator of the 25,000 capacity amphitheatre, has entered into a seven-year agreement with Comcast. The venue takes on its new name before the start of the summer season on May 23.

The venue will host about 20 concerts this year including Coldplay, Kenny Chesney, Phish, Nickelback, Brad Paisley, Rascal Flatts, Toby Keith and Dave Matthews Band.

“Comcast recognizes that our live music platform is a unique and powerful way to reach their customers,” said Jim Koplik, chairman of Live Nation’s Northeast Region, in a statement. “Brands like Comcast realize that an association with live music is impactful and drives their business. On the heels of a record year in 2008 at this venue, and with concert attendance looking very strong for the coming season, we are seeing a very healthy appetite for these kinds of sponsorship deals despite the current economic downturn.”

“We are excited to join with Live Nation to place our name on one of the most-loved entertainment venues in Connecticut,” added Michael Parker, area vice president for Comcast in Connecticut. “As we continue to invest and grow throughout the state, this partnership underscores our long-term commitment to delivering an unparalleled entertainment experience to our local customers.”