The 19,600 capacity American Airlines Arena in Miami, FL, home of the NBA’s Miami Heat, has entered into a venue services agreement with AEG...

The 19,600 capacity American Airlines Arena in Miami, FL, home of the NBA’s Miami Heat, has entered into a venue services agreement with AEG Facilities to help it increase revenue steams, identify operational efficiencies and enhance current business.

The venue is celebrating its 10th anniversary this year. In the past, it has presented performances by recording artists such as U2, Madonna, Gloria Estefan, Andrea Bocelli, the Rolling Stones, Bruce Springsteen & The E Street Band, Phish, Shakira and Paul McCartney, among many others.

AEG Facilities owns, operates or consults with many of the industry’s top venues worldwide including Staples Center (Los Angeles, CA), Sprint Center (Kansas City, MO), Prudential Center (Newark, NJ), and XL Center (Hartford, CT).

“The combination of our position in the regional and national marketplace with our operational expertise and industry-leading leverage will provide valuable support to the great management team already in-place at American Airlines Arena, which will result in increased revenue growth across all areas of event programming and venue operation,” said Bob Newman, the chief operating officer of AEG Facilities, in a statement.

President of HEAT Group Business Operation Eric Woolworth added, “With the arena being among the first in the country to receive LEED certification for an existing building and the recent unveiling of our MiamiMediaMesh (a first-of-its-kind 3,400 square foot, energy-efficient digital media LED billboard display), this is the perfect time to join forces with AEG.”