“VIAGOGO HITS ANOTHER ACE WITH BARCLAYS ATP WORLD TOUR FINALS”
London, ENG (viagogo) 19 August 2009 – viagogo (www.viagogo.co.uk), Europe’s leading secondary ticketing company, today announced a deal to become the official secondary ticketing partner for the Barclays ATP World Tour Finals at The O2 on 22-29 November 2009.
Tennis fans will be able to buy and sell tickets to the event in a safe and secure way using viagogo’s platform. Every transaction is guaranteed.
The Barclays ATP World Tour Finals is the climax of the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams. To date, Roger Federer and Rafael Nadal have qualified for the singles event, along with the Bryan brothers and Daniel Nestor and Nenad Zimonjic in the doubles event. This is the first year that the tournament has been held in London in its 40 year history.
This ground breaking deal follows hot on the heels of viagogo’s recent deal with the French Tennis Federation to become the Official Secondary Ticket Exchange of Roland-Garros and the BNP Paribas Masters, the first such deal to be initiated in France.
Eric Baker, CEO of viagogo, said: “We are delighted to be working with the Barclays ATP World Tour Finals for their first year in the UK. We look forward to helping tennis fans get tickets to see the tennis elite battle it out for the last big title of the year.”
A spokesperson from the ATP, said: “The ATP is delighted to be able to provide tennis fans with a safe and secure platform to buy and sell tickets for the ATP World Tour’s flagship end of season event.”
Buy tickets on viagogo here: http://www.viagogo.co.uk/Sports-Tickets/Tennis/Barclays-ATP-World-Tour-Finals-Tickets
viagogo is Europe’s leading ticket exchange that allows people to buy and sell live event tickets in a safe and 100% guaranteed way. viagogo is bringing efficiency and transparency to what has traditionally been a murky marketplace. By managing payment and delivery, viagogo guarantees that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.
viagogo was launched in August 2006 with landmark deals to become the official secondary ticketing partner of two of the leading English football clubs Manchester United and Chelsea, making it the only way of legally re-selling tickets to these clubs, due to the special laws in England. Similar partnerships followed with German giants Bayern Munich, Everton, Hearts and leading rugby clubs, Leicester Tigers, London Wasps and Harlequins RFC.
Deals followed with the likes of the Independent and Lastminute.com and Warner Music International became the first music label to partner with a secondary ticketing company. A deal between viagogo and Live Nation in the Netherlands was the first ever partnership between a secondary ticketing company and a music promotion company. viagogo pioneered the first charity auctions, working directly with music artists such as James Blunt and Peter Gabriel.
In May 2008, viagogo struck a partnership with the biggest female recording artist in the world. It became the official premium and secondary ticketing partner for Madonna’s Sticky and Sweet European tour. This is the first time an artist has signed a deal of this kind, signalling a dramatic shift for both the recording and ticketing industries and proving viagogo to be a true market leader.
In November 2008 viagogo moved into theatre with the world’s leading theatre impresario: Andrew Lloyd Webber and his Really Useful Group. Again this was a first, marking the first time that a theatre producer had struck a ticketing deal of this kind.
March 2009 saw viagogo sign a deal with Festival Republic (organisers of the Reading, Leeds and Latitude Festivals) and the Isle of Wight Festival. These historic deals give fans the opportunity to buy and sell tickets to the festivals in a safe and secure environment on viagogo. It is the first time that music festivals have endorsed the secondary ticketing market.
In April 2009 viagogo signed a deal with the French Tennis Federation (FFT) to become the Official Secondary Ticket Exchange of Roland-Garros and the BNP Paribas Masters, the first such deal to be initiated in France.
viagogo provides fans with its safe, secure exchange in the UK, Germany, France, Netherlands and the US. Further expansion across Europe will follow in the near future. viagogo was set up by Eric Baker, the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m.
About Barclays ATP World Tour Finals
The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams. This spectacular season-ending tournament determines the official year-end South African Airways 2009 ATP Rankings and will also crown the official 2009 ATP World Tour Champion. Played using a round-robin format, the top eight ATP World Tour stars all play three matches as they battle for a berth in the knockout semi-finals.
The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and most recently Shanghai. This year sees the tournament reborn as the Barclays ATP World Tour Finals to be held in the heart of London at The O2 from 2009 to 2013.
For more information on viagogo please contact Harry Porter at freud communications on +44 203 003 6380 firstname.lastname@example.org