PRESS RELEASE: “United Football League Announces StubHub as One of League`s Foundation Partners” RUTHERFORD, N.J. (Business Wire) September 8, 2009 – The United Football...

PRESS RELEASE: “United Football League Announces StubHub as One of League`s Foundation Partners”

RUTHERFORD, N.J. (Business Wire) September 8, 2009 – The United Football League announced today that StubHub will be one of the League`s “Premiere” Season Foundation Partners and the UFL`s exclusive corporate partner for secondary ticketing. StubHub will be promoted as the League`s preferred resale destination for fans. Tickets for the inaugural season are on sale now and will soon also be available at StubHub.

“When seeking Foundation Partners for the UFL, we were looking for companies who wanted to take an integrated and innovative approach with us and StubHub more than fits this criteria,” said Frank Vuono, COO of the UFL. “We will integrate StubHub into the overall fabric of the League by providing them with the traditional sponsorship and media elements as well as on-field and on-helmet exposure during all of our national telecasts. We have an opportunity to provide our corporate partners with a truly vertical and ambush free partnership model that is unprecedented in professional sports.”

As a Foundation Partner of the UFL, StubHub`s logo will be prominently displayed on the front bumper of the Florida Tuskers` helmet. StubHub will also be included on ANC`s on-field LED rotational signage and receive commercial inventory on the VERSUS and HDNet telecasts. In return, the UFL will be featured on StubHub`s website for cross-promotions and for co-branded incentive programs which are still being finalized.

“The UFL presents a unique and compelling opportunity for us to reach out to a new fan base in a very prominent fashion,” said Danielle Maged, Head of Partnerships for StubHub. “The league offers an affordable and quality football product at a time fans are faced with difficult choices. This partnership is a natural extension of our involvement with all sports teams and leagues, and brings strong brand visibility and growth opportunity.”

The United Football League is a new professional football league that will kick-off its “Premiere” season this October. Featuring high-quality traditional football played by world-class athletes and former NFL coaches, the UFL`s “Premiere” season teams include the California Redwoods, Florida Tuskers, Las Vegas Locomotives and New York Sentinels. The UFL`s goal is to provide fans with affordable, innovative and entertaining game-day experiences. The UFL`s games, which will be broadcast live on VERSUS and HDNet, will culminate with a Championship Game on November 27th in Las Vegas. Tickets are now on-sale in all markets and can be purchased by calling 877.UFL.2009 or visiting www.ufl-football.com.

About StubHub

StubHub is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company`s FanProtect Guarantee. Company partners include the New York Yankees, Chicago Bears and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with Broadway musicals like Jersey Boys and companies such as ESPN and AOL. StubHub is an eBay company (NASDAQ:EBAY). For more information on StubHub, visit www.stubhub.com.

About The UFL

The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL will serve the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide.

The UFL will provide every fan with an affordable, accessible, exciting and entertaining game experience. Scheduled to debut in October 2009, the UFL`s headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of investors including UFL Founder Bill Hambrecht, Tim Armstrong, Bill Mayer and Paul Pelosi. For more information on the UFL and how to purchase tickets for the UFL`s “Premiere” season, please visit www.ufl-football.com. For group ticket sales, please call 877.UFL.2009.

UFL
Rachel Gary, 973-477-8439
Rachel.Gary@ufl-football.com
or
StubHub
Joellen Ferrer, 415-222-8412
jferrer@stubhub.com