PRESS RELEASE: “The United Kingdom’s Most Dynamic Ticketing Agent The Ticket Factory Goes Live With a Brand New Website Using AudienceView’s Content Management System”...

PRESS RELEASE: “The United Kingdom’s Most Dynamic Ticketing Agent The Ticket Factory Goes Live With a Brand New Website Using AudienceView’s Content Management System”

London, ENG (The Ticket Factory, AudienceView) 11/19/2009 – Today AudienceView announced the United Kingdom’s most dynamic ticketing agent, The Ticket Factory, has gone live with a brand new website and the latest version of AudienceView Ticketing. This ground breaking upgrade includes a state of the art Content Management System (CMS) which provides users with a unified website and ticketing management platform and delivers a seamless online buying experience for customers. The Ticket Factory is the official box office of two world-class arenas – the LG Arena & The NIA in Birmingham – as well as hundreds of events at venues across the United Kingdom and sells around 1.5 million tickets annually.

AudienceView partnered with The Ticket Factory to redesign their website and optimize the online buying experience for customers. The new CMS capability allows them to easily update everything from copy for a specific performance to the website’s menus and structure itself; and all in real-time. The powerful new tools enable them to create fully branded and bespoke micro-sites for individual events offering Clients seamless integration with the show’s own website. The latest AudienceView platform release also offers much improved integration of the ticketing and merchandising modules ensuring opportunities to up-sell additional services are maximized throughout the purchase flow.

“We have been a longstanding AudienceView customer, and were confident we could work closely with the team to greatly enhance the online customer experience and maximize sales for our events,” said Saad Afzal, General Manager at The Ticket Factory. “The new website delivers a completely streamlined flow and enables our customers to easily search, navigate and proceed to make their ticket purchase. The new design is much more flexible and offers far greater opportunities to categorize and promote our broad range of events. We were determined that customers would drive the redevelopment of the site and engaged consultants to conduct a series of usability workshops before, during and after the redevelopment. Our extensive testing, and overwhelmingly positive feedback from Clients and Customers since, has confirmed the new online experience will deliver much better conversion rates and we are very pleased with the final result.”

“We have a long history of working closely with our customers to enhance the ticket buying experience. In this instance, we teamed with The Ticket Factory to ensure the re-design of their Web portal on top of the AV platform, took advantage of our combined research on consumer’s search patterns and buying behaviors,” said Kevin Kimsa, CEO of AudienceView Ticketing. “Our design goal with this latest product release was to deliver a simple, integrated content management tool to enhance brand awareness while streamlining business operations and reducing costs. We are very pleased to be launching this market leading solution with our partner, The Ticket Factory.”

If you would like more information about AudienceView’s Content Management System, please email

The AudienceView CMS features include:

• Create an unlimited number of sites including branded micro-sites, all on the same software installation
• Reduce time and costs by managing your ticketing platform and website within the unified application
• Eliminate brand confusion by keeping users engaged in one unified experience
• Market effectively using a calendar-based approach to targeted marketing with ads, features and articles
• Configure your message for key customer demographics
• Allow special access to sites, articles and content based on customer affinity to your organization

About The Ticket Factory
The Ticket Factory is the official box office of the LG Arena, The NIA and The NEC in Birmingham as well as hundreds of events at venues across the United Kingdom. Since its launch as a national ticketing agent in October 2007, The Ticket Factory has continued to broaden its market by providing ticketing services to key national events and exclusively operates the national booking line for a number of top consumer shows.

Twenty-four hour opening and self-service ticket kiosks are just two of the recent developments in response to the increasing demand for tickets to live events and extensive market research. The Ticket Factory focuses on offering a friendly, easy to use, quick and personal approach so that the excitement and anticipation of the event itself begins at the ticket-buying stage.

The Ticket Factory is a member of STAR – the Society of Ticket Agents and Retailers – demonstrating to customers that they are buying tickets from a trusted source and can do so with total confidence.

About AudienceView Ticketing
AudienceView provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 120 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. More information about AudienceView Ticketing can be found at

Press Contacts:
AudienceView Ticketing
Stefanie Nastou
416 616 0363

The Ticket Factory
Helen Burnett
+44 21 767 3566