PRESS RELEASE: “VIAGOGO PARTNERS EXCLUSIVELY WITH NECTAR TO OFFER NECTAR POINTS TO LIVE EVENT FANS” London, ENG (viagogo) 11 November 2009 – viagogo, Europe’s...

PRESS RELEASE: “VIAGOGO PARTNERS EXCLUSIVELY WITH NECTAR TO OFFER NECTAR POINTS TO LIVE EVENT FANS”

London, ENG (viagogo) 11 November 2009 – viagogo, Europe’s leading secondary ticket exchange, announced another groundbreaking deal today, having partnered exclusively with Nectar, the UK’s leading loyalty programme.

More than 50% of UK households already collect Nectar points when out doing their grocery shopping at Sainsbury’s, booking a holiday via expedia.com or buying petrol at BP. And now they’ll be able to collect loyalty points when buying tickets for live events on the new Nectar ticket exchange at www.nectar.com/tickets, powered by viagogo.

This is the first time a secondary ticketing exchange has partnered with a loyalty program in the UK and the exclusive partnership will see viagogo powering the Nectar ticket exchange. The best news for live events fans is that viagogo has tickets available for a huge range of live events including concerts, sports, comedy and theatre – all available long after they’ve sold out at the box office. Even better, all tickets are covered by the viagogo guarantee: great news for Nectar customers who get the tickets they want, guaranteed, and can collect Nectar points at the same time.

viagogo CEO Eric Baker is delighted to be working with Nectar: “It’s great to be working so closely with such a recognised and respected loyalty programme as Nectar and exciting to be the first secondary ticketing exchange to embrace a loyalty programme. Not only can we offer Nectar customers tickets to the best events the UK has to offer but they will earn loyalty points in the process – it’s a win-win situation.”

Nectar Operations & Digital Director, Roger Sniezek said: “We are always looking at new ways for our collectors to earn Nectar points and this is another way in which collectors can boost their Nectar Points balance.”

About viagogo

viagogo is Europe’s leading ticket exchange that allows people to buy and sell live event tickets in a safe and 100% guaranteed way. viagogo is bringing efficiency and transparency to what has traditionally been a murky marketplace. By managing payment and delivery, viagogo guarantees that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

For more information about viagogo please contact
Harry Porter or Louise Myson at freud communications
Tel: 020 3003 6300; Email: firstname.surname@freud.com