Billboard, the premiere source for the most recent information on the latest trends in the music industry, will be participating as a sponsor of the upcoming Ticket Summit to be held on January 13-15, 2010, at the Waldorf Astoria in New York City.
Founded in 1894, Billboard magazine has carved a niche for itself in the entertainment community. Beginning as simply a music publication, the use of its innovative music charting system quickly brought the magazine out of the pack and catapulted it into its role as one of the most influential informational publications within the business.
A subsidiary of Nielsen Company, Billboard’s weekly music charts are considered by the company to be “the primary source of information on trends and innovation in music, serving music fans, artists, top executives, tour promoters, publishers, radio programmers, lawyers, retailers, digital entrepreneurs and many others.”
Billboard’s unique role within the music community has allowed for the company to stay on top of the most pressing issues facing the music business today. One such issue, and one that will certainly be on the forefront of Ticket Summit 2010, is the role and impact of the secondary ticket market on the music industry.
Billboard recently addressed this issue at its Billboard Touring Conference and Awards event this past November, and the magazine will bring their expertise and knowledge on the topic to Ticket Summit, as well.
As for what Billboard sees as its future within the music industry, Ray Waddell, the executive director of content and programming for touring and live entertainment at Billboard, previously told TicketNews, “We want to be inclusive in terms of the industry.”
Waddell continued, “Primary market, secondary market, merchandisers, artist managers, big venues, small venues — they all contribute to this big machine that keeps [the touring industry] rolling.”
Billboard’s participation in Ticket Summit 2010 will certainly work toward furthering this goal.