With Presidents Day and a slight improvement of the weather, Broadway warmed up this past week with box office returns reaching $17,755,739, much improved over the previous reporting period of $15,774,092. Overall, the gross this year as of February 21 is $752,259,588 compared to $748,188,598 at the same point last year.
Once again, there are five productions in the million-dollar winner’s ring: Wicked at the Gershwin, The Lion King at the Minskoff, Billy Elliot at the Imperial, Jersey Boys at the August Wilson and West Side Story at the Palace. Enjoying big bumps in ticket sales were The Phantom of the Opera at the Majestic, Hair at the Hirschfeld and South Pacific at the Beaumont.
Another play, Next Fall, opened to previews at the Helen Hayes with Opening Night scheduled for March 11. A special, Looped, opened to previews as well at the Lyceum, with Opening Night scheduled for March 14. That puts the total number of productions at 26 with eight plays, one special and 17 musicals.
Overall attendance is 89.44 percent. Only A Little Night Music at the Kerr posted a decline, 3 percent, but still reached 90 percent capacity in spite of Catherine Zeta-Jones being away on vacation for the week. Dollar-wise, ticket sales dropped by almost 50 percent but will likely pick up again next week with her return.
The play A View from the Bridge at the Cort has had the largest box office of the eight plays at $880,386. Its 1,079-seat theater is comparable to the capacity of three of the other venues featuring plays.
The Top Ticket is posted by “A Little Night Music” and “Jersey Boys” at $350. The Best Buy ticket as expressed by the Average Admission is “Next Fall” at $31.88 followed by The Miracle Worker at the Circle in the Square at $46.08.
Please note: Beginning with the week ending May 31, 2009, “Gross” represents Gross Gross and “Attendance” represents Total Attendance. For every week prior to May 31, these numbers represent Net Gross and Paid Attendance respectively. The Broadway League took this into account when comparing this season’s figures to the previous season’s and made adjustments accordingly.
Broadway Gross Ticket Sales Week ending February 21, 2010
All data provided by The Broadway League
Broadway Gross Ticket Sales
|Weekly Gross||Total Atten.||Prev.||Perf.||Total Capacity||Avg. Ticket Price||Atten. %|
|A Behanding in Spokane
|A Little Night Music
|God of Carnage
|In the Heights
|Next to Normal
|Rock of Ages
|The Lion King
|The Miracle Worker
|The Phantom of the Opera
|Time Stands Still
|West Side Story