The twenty seven shows on Broadway struggled in the cold last week posting $14,246,755, a significant drop compared to the $17,755,739 seen in the...

The twenty seven shows on Broadway struggled in the cold last week posting $14,246,755, a significant drop compared to the $17,755,739 seen in the previous reporting period. This figure is even below the same week last season of $14,829,109. On a brighter note, the gross for the season to date is $766,506,343, exceeding last season’s $763,017 total.

Of all the shows currently playing, only Wicked at the Gershwin and The Lion King at the Minskoff were able to reach the million dollar plateau. Of the nine plays, the one with the best performance at the box office was A View from the Bridge at the Cort, reporting $899,916.

The return this past week of Catherine Zeta-Jones to the musical A Little Night Music at the Kerr handsomely boosted its performance at the box office by $336,879 for a total of $822,579. The one special, All About Me opening to previews at the Henry Miller’s this past week posted $265,727, only 32.25 percent of its Gross Gross Potential.

“The Lion King” and The Phantom of the Opera at the Majestic saw the largest drop from one week to the next at the box office, dropping $442,373 and $400,535 respectively.

The productions that were able to fill their seats the best were “A View from the Bridge”, “Wicked”, Time Stands Still at the Friedman, Jersey Boys at the August Wilson and “A Little Night Music,” all reporting above 90 percent attendance. Experiencing the greatest difficulty was “Looped,” with under 48 percent capacity during its eight performances and South Pacific at the Beaumont at under 52 percent.

Opening Nights to be celebrated this week are the plays The Miracle Worker at the Circle in the Square Theatre on March 3 and A Behanding in Spokane at the Schoenfeld on March 4.

Looking ahead, the plays Next Fall at the Helen Hayes will open March 11, the play Looped at the Lyceum will open March 14 and the special “All About Me” on March 18.

Please note: Beginning with the week ending May 31, 2009, “Gross” represents Gross Gross and “Attendance” represents Total Attendance. For every week prior to May 31, these numbers represent Net Gross and Paid Attendance respectively. The Broadway League took this into account when comparing this season’s figures to the previous season’s and made adjustments accordingly.

All data provided by The Broadway League.

Broadway Gross Ticket Sales
Week Ending February 28, 2010

Weekly GrossTotal Atten.Prev.Perf.Total CapacityAvg. Ticket PriceAtten. %
A Behanding in Spokane
A Little Night Music
A View…Bridge
All About Me
(Henry Miller)
Billy Elliot
God of Carnage
In the Heights
Jersey Boys
(August Wilson)
Mamma Mia!
(Winter Garden)
Mary Poppins
(New Amsterdam)
Next Fall
(Helen Hayes)
Next to Normal
Present Laughter
(American Airlines)
Rock of Ages
South Pacific
The Lion King
The Miracle Worker
The Phantom of the Opera
Time Stands Still
West Side Story