PRESS RELEASE: “Qcue, Tickets.com and MLB Advanced Media Partner to Provide One-Click Dynamic Pricing Solution”
AUSTIN, TX (Qcue) July 21, 2010 — Qcue, the leading dynamic pricing engine for live events, Tickets.com and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, have teamed up to offer their baseball clients a real-time pricing platform that ensures tickets are accurately priced to reflect consumer demand of the games.
“We’ve seen incredible innovation in this space that is quickly changing the way teams price tickets,” said Derek Palmer, Tickets.com. “Providing a robust dynamic pricing offering allows our clients to change ticket prices in minutes rather than days using manual inputs. We believe this is the future of ticketing and we are on the forefront of bringing it to more teams to benefit more fans.”
Using sophisticated algorithms, Qcue takes into account pitching matchups, weather, opponents, day of the week, sales to-date and other market conditions to determine the optimal price for an event. Tight integration with Tickets.com enables teams to take this information and update prices within minutes, with just the push of a button. Further integration with MLBAM technology makes these prices visible to customers through each team’s web site, providing a consistent and fan-friendly experience for all baseball fans.
The nature of the business requires teams to price tickets in advance of the season, long before many of the variables are known. As games get closer, teams and fans gain a better understanding of the value of each matchup.
A key component of dynamic pricing is not just the intelligence behind the pricing, but the ability to quickly act on that information. It’s critical for all pricing changes to be reflected across all sales channels immediately, giving fans insight into the full range of options and prices available.
“Dynamic pricing has become a buzz word, however in order to truly have an impact, solutions must combine flexibility and data analysis with an efficient delivery mechanism,” said Barry Kahn, CEO of Qcue. “By partnering with Tickets.com and MLBAM we have been able to allow clubs to change prices and digital media with a single click.”
ABOUT Qcue, Inc.
Qcue is reinventing the primary ticket marketplace with the world’s only dynamic pricing engine for live entertainment events. Sports teams, concert promoters and venues use Qcue’s patent-pending technology to set the right price at the right time and provide the best value for fans, from the date of on-sale to the date of the event. Customers and partners include the San Francisco Giants, the Dallas Stars, Major League Baseball Advanced Media and Tickets.com. Founded in 2007, Qcue is based in Austin, Texas. For more information on Qcue, visit www.qcue.com.