Paperless ticketing solutions company Veritix has signed a new ticketing deal with the NCAA for Veritix to provide some primary ticketing services to the...

Paperless ticketing solutions company Veritix has signed a new ticketing deal with the NCAA for Veritix to provide some primary ticketing services to the college sports governing body for several, high profile championships, including the Men’s basketball Final Four.

Financial terms, and the exact number of years, of the multi-year deal were not disclosed, but the agreement begins with the 2010-11 season and additional Veritix could provide the NCAA with an increasing number of ticketing services in the coming years.

Jeff Kline, president of Veritix, told TicketNews that the company’s platform “puts the content owner in the driver’s seat in controlling their ticketing,” which is what the NCAA wanted. The two entities already had a relationship, with Veritix providing some ticketing services for various sporting events in recent years.

“They like the flexibility our platform provides and want to use it in as many locations as possible,” Kline said.

The deal calls for Veritix to provide advance primary ticketing sales for students for various NCAA championships, including the hockey Frozen Four and the Men’s and Women’s basketball Final Fours. The company will also provide on-site paperless ticketing services for these and other championships.

Veritix’s paperless ticketing system allows fans to buy tickets online and sell or transfer those tickets quickly and easily to anyone with an email address. The system simply requires both parties to have free, online accounts with Veritix.

“In the past two years, our use of Flash Seats at the Men’s Final Four has allowed us the control and flexibility we need to ensure that our specially-designated courtside sections are filled by students,” Greg Shaheen, senior vice president for Basketball and Business Strategies at the NCAA, said in a statement. “We look forward to growing that success with the Veritix platform in the coming years.”