The New York edition of Ticket Summit, the leading conference and trade show for professionals in live entertainment and ticketing, is set to kick...

The New York edition of Ticket Summit, the leading conference and trade show for professionals in live entertainment and ticketing, is set to kick off Wednesday, January 12, at the Waldorf=Astoria in Manhattan, and organizers are expecting a record number of attendees.

Already, more than 550 people are registered for the event, which is the third annual show in New York, and even with reports of a snow storm poised to sweep through the region, enthusiasm for the show is high.

“We project to have over 600 attendees at the show,” Molly Martinez, Ph.D., executive director of Ticket Summit, told TicketNews. “Even amidst weather alerts, there has been an overwhelming response by attendees, with folks rearranging their schedules so as to not miss this one and only event. We are excited and looking forward to hosting another successful show!”

As in past Ticket Summits, including the five held in Las Vegas during the summer, attendees at this year’s show will be traveling to the event from all over the U.S., Europe and Asia, among other international locations.

In addition to a trade show, Ticket Summit offers live entertainment and ticketing professionals the opportunity to network with other members of the industry and also attend panel discussions and workshops, featuring such topics as the future of the box office; ticket marketplaces; and advanced marketing strategies.

“We have two exciting sessions on marketing strategies, and our first ever session on merchant processing and payment security,” Martinez said.

Executives from such companies as StubHub, Tickets.com, Goldman Sachs, eBay, and representatives from the National Hockey League and the National Basketball Association are scheduled to attend.

“The weather can’t deter us from this opportunity to make progress on behalf of the live entertainment and ticketing industry,” said Dan Pullium, one of Ticket Summit’s organizers.