PRESS RELEASE: “Dundee City Council Signs Agreement with AudienceView Ticketing” TORONTO, Ontario, Canada (AudienceView) April 5, 2011 — AudienceView Ticketing, a leading provider of...

PRESS RELEASE: “Dundee City Council Signs Agreement with AudienceView Ticketing”

TORONTO, Ontario, Canada (AudienceView) April 5, 2011 — AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that the company has reached an agreement with Scotland’s Dundee City Council. The agreement continues AudienceView’s expansion in the United Kingdom and represents the company’s first client in Scotland.

Dundee City Council will primarily utilize AudienceView technology to ticket performances and events at Caird Hall, the main performing arts venue in Dundee. The Council is a local authority that will also leverage the software’s multi-venue capabilities to grow their regional ticketing business.

Caird Hall, a building of great stature, offers a unique blend of grandeur, heritage and traditional Scottish hospitality. Originally a purpose-built concert hall, it has been developed to provide a versatile venue which offers modern, multi-functional facilities while maintaining the traditional character of the splendid building. With its large, well equipped stage, the Hall is particularly suitable for conferences, concerts, product launches and exhibitions. The venue offers a full range of opera, ballet, comedy, choral, classical, pop/rock and traditional concerts that are programmed throughout the year.

“We are very excited about the ticketing technology offered by AudienceView,” said Susan Gillan, Caird Hall Manager. “We looked at a number of ticketing providers during a full tender process and we were quickly convinced that AudienceView was both the short and long-term answer for our ticketing and CRM needs.”

Dundee City Council will be utilizing AudienceView’s hosted white-label solution to run their ticketing, marketing and box office operations. AudienceView’s superior functionality was cited as the chief factor in the Council’s decision to select the company as their ticketing technology provider. The Council was particularly attracted to the integrated Content Management System (CMS) that will allow them to both control and seamlessly update the content on their website. Additionally, the Council was very impressed with the access control and print-at-home functionality that was launched at the end of March.

“This is a win-win for our organization and the patrons we serve,” said Gillan.
“AudienceView’s white-label solution will allow us to execute all aspects of our business – from ticketing to website content management to database marketing – on one platform, offering greater efficiencies for our day-to-day operations. This increased efficiency will provide our organization with additional resources to commit to our goal of dramatically improving the customer experience for those wishing to purchase tickets to our events.”

“We are excited to announce our agreement with Caird Hall and Dundee City Council, enabling our expansion to Scotland,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView Ticketing. “We’re seeing the continuation of a market-shift towards white-label ticketing providers and AudienceView is very well positioned to serve the growing number of organizations that desire this control.”

About the Dundee City Council

Dundee is the 4th largest City in Scotland and the local authority, Dundee City Council provides a full range of high quality services for the citizens. Dundee City Council manages the Caird Hall the main Conference/Concert in the City and supports a professional ticketing facility for the many events within the City and surrounding area. Dundee City Council is committed to new technologies and to ensure ease of access to all sectors of the community for the purchase of tickets for events.

About AudienceView Ticketing

AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 140 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit

For More Information on AudienceView Ticketing:

Nick Begley
416.687.2000 x6021