PRESS RELEASE: “AudienceView Extends Partnership with The Football Association (FA) and Wembley Stadium”
TORONTO, Ontario, Canada (AudienceView) August 24, 2011 — AudienceView Ticketing, a leading provider of advanced and flexible ticketing services to venues worldwide, announced today that The Football Association (FA) will continue to leverage the company’s ticketing technology through the extension of a multi-year partnership. The world renowned football association will continue to use the application to power their ticketing operations for events at Wembley Stadium.
“We are pleased to continue our relationship with AudienceView because we share a cohesive vision in terms of product development and strategy,” said Bruce Osborne, Head of Ticketing for Wembley Stadium. “We’re very excited to be upgrading to the latest version of AudienceView’s application to take our ticketing operations to the next level.”
With AudienceView’s fully-integrated, white-label solution, The FA is able to control and operate their ticketing on a single database. The robust application also allows the organization to seamlessly sell out the 90,000-seat Wembley Stadium and to service over two million customers every year.
AudienceView’s software has been used to sell tickets for sporting events including UEFA Champions League Final, The FA Cup Final, NFL International Series and all England Home Internationals, as well as concerts including Take That, Muse, U2, Coldplay and Foo Fighters.
“We have always been impressed with AudienceView’s leading edge technology and vision of ticketing, particularly in terms of the importance they place on social media,” added Osborne. “We truly believe that AudienceView’s solution is ahead of the game in social media and mobility, which is becoming more and more prevalent in ticketing today.”
“We are very excited that The FA has renewed its partnership with AudienceView,” said Jeff Koets, Vice President of Sales and Marketing at AudienceView. “The flexibility of our white-label solution has proven to be a great fit for The FA’s unique requirements, and we’re thrilled that the organization will continue to leverage our technology to satisfy their large-scale ticketing needs.”
About The FA
The FA was founded in 1863 as the governing body of the game in England. The FA is responsible for all regulatory aspects of the game of football in England.
Its activities are many and varied and include the following:
-Promoting the development of the game amongst all ages, backgrounds and abilities in terms of participation and quality. This also involves promoting the availability of the sport to the greatest possible number of people.
-Regulating the game on and off the field of play through the “Laws of the Game” and the “Rules of The Association”.
-Sanctioning, either directly or indirectly, all matches, leagues and competitions played in England
-Overseeing the administration of the disciplinary system, which is applicable to all participants in the game (each club, player, competition, match official and any other person involved in the game in England is bound by the Rules) and the administration of refereeing throughout the game
-Organising a number of senior men’s, youth and women’s national competitions (including most notably The FA Challenge Cup) and the participation of England national representative teams (again, senior men’s, youth and women’s teams) in international matches, most notably the men’s senior team in the FIFA World Championships and the UEFA European Championships and friendly fixtures.
About AudienceView Ticketing
AudienceView Ticketing provides a fully integrated, web-based ticketing, CRM and fundraising solutions to more than 140 sports, arts, entertainment and non-traditional ticketing organizations worldwide. Supporting both in-house and hosted ticketing models, AudienceView’s white-label solution offers the ability to create unlimited online brands, control your venue and event data, access real-time business data and interact directly with your customers. AudienceView’s leading-edge solution opens the door to superior venue management, an enhanced customer experience and ultimately, increased revenue. For more information about AudienceView Ticketing, please visit www.AudienceView.com.
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