PRESS RELEASE: “FanOne Marketing Helps Drive Ticket Sales for the Oakland Raiders”
Exton, PA (FanOne Marketing) September 27, 2011 – FanOne Marketing has been selected by the Oakland Raiders to develop and execute fan communication and engagement activities. FanOne will be responsible for assisting the Raiders in the development and deployment of a variety of digital promotion and marketing activities. FanOne’s proprietary solution is specially designed to help sports teams and venues increase fan engagement, sell more tickets and raise overall revenue.
Working very closely with the Raiders, the FanOne team will create segmented behavior based communication programs supported by current social media and digital tactics. “The FanOne partnership will help increase the Oakland Raiders fan touch-points, communications and overall ticket sales. FanOne will also support the reduction of the Raiders’ current staffing needs required to execute essential fan communication and engagement activities,” said Jonathan Martinez, Database Marketing Manager for the Oakland Raiders.
The Raiders signed-up for a full-service partnership with FanOne after achieving great success with a 2011 season ticket holder renewal campaign that doubled online renewals. The original renewal campaign, which included combination use of personalized URLs, email and surveys, required minimal resources from the Raiders and also reduced the organization’s print mail costs. The flexibility of FanOne’s services, and expertise of the digital strategy team, often reduces an organization’s cost and time associated with marketing activities. The Raiders and FanOne’s next initiative will focus on a behavior based tactic triggered to those fans showing some interest, but have yet to take action.
FanOne’s marketing segmentation and personalization tools promote fan engagement by producing higher email open and click through rates, and increased ticket sales. The company’s technology often reduces customer’s campaign management needs by allowing fan based communications to be pre-scheduled and delivered without the presence of staff. “FanOne gives facilities amazing insight into customer behavior, while also decreasing the time and resources required to qualify leads and sell tickets. Customers won’t truly appreciate the technology until they’ve experienced it firsthand,” said Jennifer Zick, Senior Director of Strategy and Business Development for FanOne Marketing.
FanOne’s clients often recoup costs within the first four months of using the company’s proprietary technology and services. With the support of automated and segmented secondary emails that couldn’t be sent without FanOne, the LA Kings generated an additional $43,000 in holiday pack revenue – recognizing a 10:1 return on investment (ROI). These results are not uncommon with FanOne. A behavior based campaign to drive ticket sales for Cirque du Soleil at the Iowa Events Center generated a 17:1 ROI, and Nets Basketball achieved a stunning 52:1 ROI on a season ticket holder renewal campaign. For more information on how your team or venue can benefit from FanOne, contact Jen Zick, Senior Director of Strategy and Business Development, at firstname.lastname@example.org.
FanOne Marketing (fanonemarketing.com) provides sports and entertainment organizations with a combination of powerful digital marketing technology coupled with industry-specific services designed to maximize ticket sales. The FanOne Marketing suite of tools includes centralization of fan data that can be easily accessed and segmented to deploy highly personalized communications that heighten fan engagement and drive revenue. FanOne Marketing is a ticketing system agnostic division of New Era Tickets.
New Era Tickets (neweratickets.com) is a technology-driven, full-service ticketing company that allows managers to set their own ticketing fees, control their brand, and use their customer data to create more customized marketing communications. New Era Tickets helps clients increase their ROI by providing innovative technological solutions for box office management, event management and customer communications, as well as by offering full-service ticketing and marketing products for public assembly facilities, show promoters, sports teams, theatres and entertainment organizations. New Era Tickets proudly sells tickets for over 55 multipurpose sports and entertainment venues plus special events across the US and Canada. New Era Tickets is a Comcast-Spectacor company.
Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the home for both teams, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
Comcast-Spectacor is a joint venture between Comcast Corporation (www.comcast.com) and Chairman Ed Snider.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (comcast.com) is one of the world’s leading media, entertainment and communications companies. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.