Butler University has decided to outsource its ticket sales in an effort boost group and season ticket purchases.
The Indiana-based university this month turned to Get Real Sport Sales, also located in the state, to launch a concentrated telephone-based marketing campaign to jump-start the school’s basketball ticket sales.
Butler is perhaps best known for playing in the finals of the NCAA men’s basketball tournament the past two seasons. The school is hoping Get Real Sport Sales can help it capitalize on that achievement.
“Our partnership with Get Real Sport Sales will allow Butler University to maximize ticket sales revenue with a well-executed call campaign conducted by a proven staff of professional ticket sellers,” Mike Freeman, one of Butler’s associate athletic directors, said in a statement.
Get Real Sport Sales plans on launching a comprehensive calling campaign to businesses and individuals throughout Indiana, according to the company’s president Jake Vernon. The school is providing the phone list of names, which includes people who have bought tickets, or Butler sports merchandise, in the past.
With this announcement, Butler becomes the latest in a line of colleges opting to outsource athletic ticket sales. For example, the University of Tennessee and Duke University are two high-profile collegiate programs that currently outsource their sales operations.
Outsourcing can allow schools to save money during the slow economy, while utilizing the expertise of a company that specializes in drumming up sales.
In addition to working with Butler, Get Real Sport Sales’ client list also includes the Cincinnati Reds, Minnesota Timberwolves and San Jose Earthquakes.