viagogo to continue fight over reseller name disclosure viagogo to continue fight over reseller name disclosure
The UK Court of Appeal ruled against ticket resale marketplace viagogo late last month for the company to turn over the names of ticket... viagogo to continue fight over reseller name disclosure

The UK Court of Appeal ruled against ticket resale marketplace viagogo late last month for the company to turn over the names of ticket resellers to the Rugby Football Union (RFU).

The RFU prohibits the resale of its tickets above face value, so the league sought the names of resellers to level disciplinary action against them. But viagogo refused to furnish the names, in part because doing so would breach the company’s policy of keeping sellers’ identities private.

The appeals court upheld an earlier ruling that required viagogo to turn over the names. However, the company is vowing to continue to fight against disclosure.

“We are committed to vigorously defending our customer’s rights and private information, therefore we will appeal [the court’s] decision,” Edward Parkinson, director of viagogo UK, said in a statement. Parkinson did not elaborate on when a new appeal would be filed.

“In the meantime, no customer information has been shared,” he added.

The RFU had argued that fans who bought resold tickets were trespassers at the matches because the use of tickets obtained above face value is prohibited. The resellers were considered accomplices in breaking the policy.

“Placing tickets for sale on secondary ticketing sites is in direct contravention of the RFU’s ticketing terms and conditions, and if the seller can be identified, they face tough sanctions including possible court action,” RFU spokesperson Sophie Goldschmidt said in a statement. “Individuals who believe they have anonymity by trading their tickets through such secondary sales sites are no longer invisible, and we will do our utmost to ensure that tickets go to genuine fans.”

Graham Burns, chairman of the UK-based Association of Secondary Ticket Agents, told TicketNews that viagogo’s credibility with resellers could be hurt if it does not prevail in its appeal.

Additionally, Burns believes the ruling could also set a bad precedent for the ticket resale market throughout the United Kingdom.

“How much potential tax and business revenue does this government want to lose because of the short-sightedness of a few individuals?” Burns asked. “Rulings like these help drive business out of the UK and into other countries.”