Playbill expands in digital realm, launches PlaybillMB.com Playbill expands in digital realm, launches PlaybillMB.com
Playbill Inc. has announced that they will continue to expand in the digital market by creating a website where theatre lovers can digitally store... Playbill expands in digital realm, launches PlaybillMB.com

Playbill Inc. has announced that they will continue to expand in the digital market by creating a website where theatre lovers can digitally store their Broadway experiences and memories, interact with other theatregoers and share their experiences via social networks — the site is similar to the social ticketing platforms and applications that have been popping up and transformed ticket buying into part of the live event experience rather than a hassle.

The company launched the Playbill Memory Bank (playbillmb.com) to give theatregoers a place to store their personal Playbill collection. The site was created as a companion to the Playbill Vault, a digitized version of Playbill’s archives and the most comprehensive database of Broadway history on the web, according to Playbill.com. When the database was first launched at the end of last year it contained information on over 10,000 Broadway shows and 120,000 actors, creative teams and crewmembers, according to CBC News.

The Playbill Memory Bank features a “bank it” option that allows users to easily add the Playbill that they are viewing to their Memory Bank. Theatre lovers can also rate and review shows, access pictures and videos, upload their ticket stubs, share their Memory Bank information with Facebook, Twitter, and Google+ and even create a wish list of shows and casts that they would like to see on Broadway in the future.

“Playbill is one of those rare magazines that is both an informational tool and a keepsake,” said Philip Birsh, president and publisher of Playbill. “We understand that the magazine serves as the one tangible connection audience members have to remember their wonderful experience at the theatre,” he said. “Now we have given theatregoers the ability to expand upon that experience as we as a company grow in the digital realm. This new tool will allow theatregoers to not only have a place online to keep their Playbill collection forever, but also give them a way to connect with other people and create new theatregoing memories,” Birsh added.

According to Playbill.com the company is currently working to launch new websites and mobile apps in order to keep up with current trends and the changing needs of theatregoers and the entire theatre community. PlaybillMB.com is the second site launched in 2012 by Playbill Inc.

Amanda Pekoe, president of New York-based theatrical marketing and advertising company The Pekoe Group, called PlaybillMB.com a “fabulous and fun idea.” She told TicketNews via email that “marketers are constantly looking for ways to engage and cultivate a younger audience for the theatre and Playbill Memory Bank sounds like it has the ability to be really helpful in making this happen.” She added, “The next generation of theatregoers are on Facebook and Twitter often, and love online interaction. I look forward to the theatrical community experiencing the impact of this interactive site.”