PRESS RELEASE: “P!nk fans embrace Ticketek’s mobile platform” MONDAY, OCTOBER 29 Fans have embraced the Ticketek mobile site, with traffic reaching an unprecedented 178,811...

PRESS RELEASE: “P!nk fans embrace Ticketek’s mobile platform”

MONDAY, OCTOBER 29

Fans have embraced the Ticketek mobile site, with traffic reaching an unprecedented 178,811 visitors in a single day when P!nk concerts went on sale to the general public on Wednesday, October 17, a record number of visitors to the site.

With mobile visitors at an all-time high and a huge number of P!nk tickets sold through the mobile site, Ticketek are continuing to see a migration of customers to the mobile platform.

Ticketek Australia’s Managing Director Cameron Hoy said “We have seen a massive growth in mobile adoption in the live event space, and seeing such a big response to P!nk just serves to further validate our investment in the technology and reinforce our commitment to continuing to develop our mobile platform.”

With P!nk’s huge Australian fan base begging for tickets, and six new shows announced in Sydney, Melbourne and Brisbane, Ticketek will be expecting to see even more mobile site visits when the international pop icon’s new shows go on sale.

Cameron Hoy said “We have a number of innovative new developments coming out very soon in the mobile space, including a soon to be launched iPhone app, which will give our fans an even more streamlined purchasing experience and an integrated platform to connect with their friends at events.”

Ticketek’s world leading mobile platform already offers a complete end-to-end mobile solution, with the Ticketek mobile site and mobile ticket delivery giving customers the option to browse, buy and deliver tickets entirely on their smartphone.

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For media enquiries please contact:
Kiera Treloar
Marketing and Communications Executive
kierat@ticketek.com.au
(02) 9266 4073

About Ticketek
Established in 1979, Ticketek is the leading ticketing partner to the sports and live entertainment industry in Australia and New Zealand. With a focus on superior customer service, innovative products and market-leading technology, Ticketek sells over 18 million tickets to more than 13,000 events each year.

www.ticketek.com is ranked Australia’s most popular Entertainment and Events website averaging over 1.9 million unique browsers every month. Ticketek is committed to providing an exceptional ticketing and entertainment service where customers can buy tickets to their favourite events from an integrated multi- distribution platform including real-time transactional ticketing through the internet at www.ticketek.com, or from a team of dedicated call centre representatives or at any of the 160 agencies and box offices throughout Australia and New Zealand.

Ticketek is owned by Nine Entertainment Co., Australia’s most diversified media and entertainment group. Nine Entertainment Co. assets also include the Nine Network Australia, ACP Magazines, Allphones Arena, a 50% interest in ninemsn, as well as interests in the Australian News Channel (Sky News).