San Francisco, Calif. – January 16, 2013 – Registration for the 102nd Bay To Breakers race is now officially open for runners, walkers, and costume enthusiasts everywhere. This iconic San Francisco event has partnered with Eventbrite for registration, and will take over the streets of San Francisco on May 19, 2013.

In keeping with this focus on community and local pride, the race directors at Bay to Breakers have partnered with San Francisco-based ticketing and registration platform Eventbrite, where people go to find events of all kinds—in San Francisco, throughout the nation, and globally. Angela Fang, Executive Director of Bay To Breakers, explains, “Eventbrite was the obvious choice for our registration because they match our blended sensibility perfectly. They are working with race directors all over the country, so they know how to take care of athletes and help create a great race registration experience. And at the same time, they embody the spirit of San Francisco both as a locally-based business and because they work with so many iconic events in the city.”

Eventbrite’s Senior Industry Marketing Manager, Christine Bohle explains, “We’re working with a wide variety of races and events for athletes of all levels and interests—from mud runs to gran fondos to 5k turkey trots and marathons. We’re especially thrilled to be working with Bay To Breakers in our very own backyard. Not only will we have a team helping to make sure the event runs smoothly, we’ll also be cheering on our community out on the course!”

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Eventbrite has seen an 80% increase in the number of endurance events on the platform, as compared to 2011; over 4500 athletic competitions have used Eventbrite for registration. Eventbrite’s users have sold more than $1 billion in cumulative ticket sales and registrations, including $600 million in 2012 alone.

Registration is open at: http://baytobreakers.eventbrite.com/
Prices are $53.00 for adults and $48.00 for children.

About Eventbrite:
Eventbrite enables people all over the world to plan, promote, and sell out any event. And Eventbrite makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, Eventbrite brings communities together by encouraging people to connect through live experiences. Eventbrite’s investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

About Bay To Breakers:
Since 1912, Bay to Breakers 12k has been a testament to San Francisco’s uniqueness and audacity. Each year the race is a glorious celebration of the human spirit – a giant wave of athleticism, fun, frivolity, and determination flowing across the City from the Bay to the Pacific Ocean. In the true spirit of San Francisco the race is a celebration for everyone. Thousands of costumed participants join with families, and weekend runners and walkers. As they make their way through the heart of San Francisco, energized by continuous bursts of live music, they are cheered on by thousands of spectators lining the route. Throughout its long history Bay to Breakers has been a showcase for the City’s irrepressible color and its affection for eclectic traditions. Although runners come from across the country and around the globe, the race is still a quintessential San Francisco experience and a true reflection of life between the Breakers and the Bay.

Contact:
Vanessa Hope Schneider
Senior PR Manager
(415) 963-4359
[email protected]

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