AudienceView has acquired TheaterMania, including its OvationTix software product and the TheaterMania.com and WhatsOnStage brands, according to a press release sent out from its Ontario offices Tuesday morning.
The moves bolster AudienceView’s position as a ticketing, CRM, and fundraising solutions provider, and increases the company’s market reach to more than 2,000 organizations worldwide.
“AudienceView and TheaterMania have long shared a common vision and passion to help entertainment organizations build devoted communities and fulfill their missions,” said Gretchen Shugart, formerly CEO of TheaterMania and now President, Arts and Culture of AudienceView. “We are truly thrilled to be aligned with an organization that understands the industry that we serve and has aggressive plans to invest in our products and offerings to drive even more success for our clients.”
“The combination of AudienceView and TheaterMania now provides arts and cultural organizations with best-in-class capabilities to control their brand and business operations while tapping into the immense power that effective distribution channels bring,” said Mark Fowlie, CEO of AudienceView. “This acquisition expands our portfolio to become the ideal destination for organizations of all sizes seeking the best technology, services, and partnerships to drive their businesses forward.”