Tixserve, the B2B digital ticketing platform that launched last year, just added international ticketing specialist Tim Chambers to their team.

Chambers isn’t new to the ticketing world — he’s held jobs in the industry for over 20 years. His notable positions include: former VP of European Development at Ticketmaster, the SVP International Corporate Development for Live Nation Entertainment, and founder of TicketWeb in the U.K. Now, the executive joins the Board at Tixserve.

Tixserve offers fans digital tickets, prevents unauthorized resale, eliminates ticket fraud, and generates new revenue. Additionally, a new ‘trace and track’ technology, developed by the brand, allows the organization to know exactly who is holding a ticket and gives artists and promoters the ability to decide whether or not a ticket should be resold.

According to Event Industry News, Chambers commented on the new site:

“The live entertainment sector is often slow to adopt the benefits of new technologies. It no longer makes sense to rely solely on paper tickets – especially when you look at the tremendous capabilities of a secure Tixserve digital ticket. The future of ticketing must incorporate seamless digital distribution with mobile authentication, and enhanced consumer services including event timings, line-ups and biographies, location maps, with added value merchandise up-sale opportunities. Tixserve does all of this, and more.”

The company is located at MaynoothWorks’ facility on Maynooth University in Ireland; the university was involved during the early stages of Tixserve. The company’s co-founder and Managing Director Patrick Kirby explained how the platform enhances the experience for ticket-buyers and will generate new revenue streams.

“Since our launch in 2017, we have successfully concluded a number of extensive private field trials with well-known venues and ticket agents in the United Kingdom and Ireland and we look forward to announcing details of commercial partnerships with these clients very soon,” Kirby said. “Tim Chambers brings a rich international experience and will help to steer the company as we target large global opportunities in the live event ticketing industry.”

Tixserve is available as an app. For more information, visit their website.