While Rugby may not draw crowds here in the United States, it’s a much different story in the UK, where the Leicester Tigers ply their trade in front of home crowds averaging over 20,000. Those fans will see a new ticketing experience, as the successful rugby union club has signed on with SeatGeek as its new vendor for the 2018-19 Gallagher Premiership Rugby season, according to a press release.
The move expands the footprint of SeatGeek Enterprise, joining UK football clubs Manchester City, Leicester City, Woverhampton Wanderers, Derby County, and Aston Villa on the company’s roster. On this side of the pond, the New Orleans Pelicans (NBA) and Saints (NFL) signed on with SeatGeek, with the Dallas Cowboys also making the switch earlier this year, joining Major League Soccer as Enterprise clients.
“Leicester Tigers are one of the most successful rugby clubs in the country and have a rich history and a fantastic fan base,” said SeatGeek UK Sport Managing Director Peter Joyce said in the release. “It has been a pleasure to deal with the club’s executive team during this process of review, and we look forward to working together to deliver a first-class ticketing experience to the club and the supporters when we launch later in the year.”
The online ticketing experience promised to Leicester fans includes the unification of ticketing, membership, corporate hospitality, and season ticket payment plans into one platform, as well as integration for selling tickets back through the platform to other fans.
“At Leicester Tigers, we strive to be a world-class club both on and off the pitch,” says Phil Everitt, MIS and Projects Manager for the club. “The SeatGeek Enterprise technology will deliver a top-of-the-line experience for our fans, and we look forward to implementing a range of automated processes in our back office which will drive efficiency and deliver excellent reporting capabilities.”