As part of the ongoing partnership between Live Nation and Hilton Honors, the companies are launching a “Lawn Days” program, allowing members to purchase lawn seat tickets to shows around the country.
Hilton Honors, a program that gives members benefits and runs on a point program, will now allow members to buy concert tickets for 10,000 points. Their 74 million members will have the opportunity to go to shows through October of this year across the U.S Just some of the concerts up for grabs include Thirty Seconds to Mars, 3 Doors Down, Charlie Puth, Foreigner, Paramore, and Rod Stewart.
“Hilton and Live Nation have been working together for more than four years to create once-in-a-lifetime, money-can’t-buy music experiences for our Hilton Honors members, senior vice president Mark Weinstein said in a statement. “With ‘Lawn Days’, we are taking our partnership to the next level, giving members the chance to redeem Points for thousands of lawn seats at dozens of Live Nation concerts across the country.”
“We can’t think of a better way to celebrate longer days and warmer nights than with outdoor concerts and by giving members even more choice and flexibility when it comes to how they enjoy their Points this summer,” he added.
Additionally, this partnership is offering members access to special perks like meet-and-greets and exclusive shows. Members are also able to attend the Hilton Honors Auction Platform, where fans can bid on different music and sports — these include premium seats and VIP access to events.
Darin Wolf, executive vice president of Live Nation Media & Sponsorships, explained that Live Nation and Hilton Honors are on a mission to create a “long-term and meaningful connection with fans.”
“Our partnership is continually evolving to put Hilton Honors members at the center of unique music experiences, and we’re excited to see what comes next.”
To find more information about Hilton Honors and join their program, visit their website.