Ticketmaster, a Live Nation Entertainment Company, has today announced the acquisition of Moshtix to service the growing general admission event markets in Australia and New Zealand.
Formed in 2003, Moshtix has been delivering an innovative technology solution for general admission, self-service and white label solutions for event organisers. During this time, Moshtix has developed its reputation servicing grassroots music venues and promoters, and now specialises in general admission events across a variety of event genres. Today the company works with some of Australia’s most respected event operators and venues, including Groovin’ The Moo, Oxford Art Factory, Supanova, and the Australian Turf Club.
The acquisition will provide Australian and New Zealand venues and promoters a unique offering which combines Moshtix’s experience and innovative technology for general admission, self-service and white label solutions with Ticketmaster’s unrivalled services, marketing, distribution and reach.
Moshtix and its 34 employees with a head office in Sydney will continue to operate as a standalone business unit under Managing Director Harley Evans who has been with the business since 2010.
Commenting on the acquisition, Harley Evans, Moshtix Managing Director, said: “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level. We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.”
Maria O’Connor, Managing Director of Ticketmaster Australia and New Zealand, welcomed the partnership: “Moshtix has a rich 15-year history and during this time have developed a reputation for being extremely hard-working and passionate about what they do. Their mission to “make live easy” by delivering a seamless connection between partner, fan and the artist is shared with us. We look forward to working with them to help fans discover, share and experience the live entertainment they love.”
Moshtix is the latest platform to be added to Ticketmaster Australia’s premier suite of software solutions which service the varying needs of event organisers, after DIY platform Universe launched in 2017.