Live Nation Finland has announced Tomi Saarinen as its new CEO, replacing outgoing CEO Nina Castren, who is departing the company for health reasons. Saarinen was formerly marketing director of Sony Music Finland and has worked at Finnish radio stations YLeX and NJR, according to IQ Magazine.
“It’s great to be part of a top team that has recently performed spectacularly with Muse and Metallica, as well as several other gigs over the Finnish summer,” comments Saarinen. “We will continue to produce high-quality, memorable events and develop our artist roster.
“We want to be the best partner for artists, and enable them to develop to their full potential, while providing Finns with ever-more exciting experiences. I thank Live Nation for this great opportunity.”
Castrén, who is stepping down for health reasons, added: “I leave Tom with a strong, stable and successful market leader … I am proud of the company, and I believe Tom will continue to increase its success with his input.”
Risto Juvonen, founder of Welldone Agency and Promotions, which became Live Nation Finland, stays on as the company’s chairman.
Juvonen said: “The company is very grateful to Nina for her contribution, both as CEO over the last nine years and over her 20-year career. Her legacy provides Tom with a solid foundation from which to develop Live Nation’s market leadership.”