Stage Front has announced it is launching a new partnership division, designed to “create unique sales strategies for ticketing rights holders including teams, events, and venues,” according to a press release posted by the Maryland- and Las Vegas-based company to its website this week.

Joining the company to lead the division is Mike Guiffre, an industry veteran who has spent 20 years on both the primary and secondary side of the ticketing industry. Guiffre has had executive positions with the Pittsburgh Penguins and American Airlines Center, as well as secondary retail ticketing websites TicketCity and SuiteHop.

In the release, Stage Front claims that the new division allows it to become “the first full-service partner offering the ability to work with a full menu of product lines.” The company offers full-service pricing, auto-pricing functionality, and a consignment division, in addition to this new offering.

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