TicketIQ announced the launch of FanIQ, a data-driven marketing platform designed to help partners managing live events manage their inventory and membership acquisition goals. The product is intended to help generate insights on sales optimization, as well as develop demographic profiles for both prospects and existing customers, according to a press release announcing the product.
The product launch announcement also included news of TicketIQ adding a pair of advisory board members – John Abbamondi, the CEO of Brooklyn Sports and Entertainment, and Daren Lucas, the former director of ticket sales at University of North Carolina, and senior executive at NASCAR and Primesport.
“With the Covid-19 disruption to the event economy, 2021 is likely to be the most challenging year ever for ticket sellers. We launched FanIQ to give teams, venues and music promoters a tool to help scale up data-driven, direct-to-consumer marketing without additional technology investment,” said TicketIQ founder, Jesse Lawrence.
FanIQ allows clients to create profiles that allow coordinated marketing across multiple platforms, including Facebook, Instagram, Amazon, YouTube, Google, Twitter, and Smap. LinkedIn and TikTok are planned to be added to that capability in 2021. It also includes access to data housed within TicketIQs existing network, which it says includes over 40 million user profiles.
The full press release announcing FanIQ is pasted below:
(New York, NY) October 29th, 2020 –TicketIQ announced today that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition.
FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021.
In addition to helping ticket sellers find new fans, FanIQ also provides clients with insights on purchase-path optimization, as well as demographic and psychographic profiles for prospects and existing users.
“With the Covid-19 disruption to the event economy, 2021 is likely to be the most challenging year ever for ticket sellers. We launched FanIQ to give teams, venues and music promoters a tool to help scale up data-driven, direct-to-consumer marketing without additional technology investment,” said TicketIQ founder, Jesse Lawrence.
FanIQ also taps into TicketIQ’s network, which includes over 40 million user profiles of both ticket shoppers and engaged fans from across 500 sports and music-focused publisher partners and social media influencers.
Over the last 5 years, TicketIQ has used integrations with primary ticketing partners like Ticketmaster, SeatGeek, FrontGate, and Eventbrite to sell tickets directly to fans on behalf of over 300 teams, venues and promoters. Past clients include the New York Knicks, Orlando City Soccer Club, festivals like Bottlerock Napa and Country Thunder, and universities including University of Southern California, University of Virginia and Mississippi State.
With the launch of FanIQ, the company also announced two advisory board members; John Abbamondi, the CEO of Brooklyn Sports and Entertainment, and Daren Lucas, the former director of ticket sales at University of North Carolina, and senior executive at NASCAR and Primesport.
