Nashville Soccer Club announced that it will use Elevate Sports Ventures and Ticketmaster to handle ticketing at its new stadium, opening in 2022. The 30,000 seat venue at Nashville Fairgrounds will be the largest soccer-specific stadium for Major League Soccer in North America when it opens.
“It is of paramount importance to us that our fans get a first class experience not just in attending our new stadium, but in choosing where to sit and choosing what is the right experience for them,” said Nashville SC CEO Ian Ayre. “By utilizing the latest technology resources, we will provide a seamless seat selection and purchasing process. Elevate are at the top of their game in this space and working with Ticketmaster, who is the leading ticketing organization globally, provides our best possible chance of delivering a first-class solution for all our fans.”
Elevate and Ticketmaster will handle premium hospitality sales and ticketing for the franchise, including digital marketing efforts designed to maximize revenue at the new facility. The agency is expected to bring on a Nashville-based staff to support the project.
“The dynamic partnership between Nashville SC, Elevate and Ticketmaster constitutes the most effective approach to maximize our core competencies to drive revenue,” said Elevate Sports Ventures COO, Flavil Hampsten. “With Ticketmaster providing the backbone of Nashville SC’s new stadium ticketing, and the activation of Elevate’s Insights platform, we are optimizing our strongest assets to drive analytics-based business decision-making; ultimately providing optimal pricing, packaging and experiences for fans and premium clients. We are proud that through this collaborative partnership we have the opportunity to deliver premier live event experiences to Nashville SC fans and their new home.”
Nashville SC debuted this season in MLS play, setting an attendance record for soccer in the state of Tennessee with a draw of 59,069 fans for its first home game.