Dynasty Sports and Entertainment and Auto Processor have announced a rebrand, launching anew as Logitix. The rebrand comes at a time when ticketing seeks to find its rebound from the COVID pandemic and the related near-full halt on live entertainment. Dynasty executives Jon Katz and Greg Nortman are leading the transformation.
“It’s no secret that 2020 has been challenging for the live events industry and ticket sales,” Katz said in a press release announcing the rebrand. “WE are taking this as an opportunity to make our company stronger, improve our technology platforms, and position ourselves to help our partners once the pandemic ends.”
“We are excited about assisting our partners in rebounding from the current environment as fans begin to return to venues,” added Nortman. “Under one unified ticketing system, we’ll help price, sell, and ultimately get your fans in their seats.”
With the rebrand, Logitix announced four core services for its clients:
- Lift: A proprietary inventory management tool optimizing pricing and yield management strategy for any ticket holder
- List: A distribution and fulfillment automation platform connecting ticket holders with all available sales channels
- Live: A B2b ticket exchange bringing secondary ticket buyers and sellers together
- Insights: A central hub for engagement of ticketing data
The full press release is included below:
Dynasty Sports and Entertainment and AutoProcessor Rebrand as Logitix to Reflect Changing Ticketing Landscape
Ticket services platform combines the pricing and yield management services of Dynasty with the distribution and fulfillment services of AutoProcessor.
In order to best serve leagues, teams, venues, resellers, and fans, Dynasty Sports and Entertainment today announced that the company and all of its subsidiaries, including ticket distribution software provider AutoProcessor, are now Logitix. The rebrand is part of Logitix’s larger strategy to provide a unified platform that optimizes all areas of the ticket sales process – pricing, data, distribution and automation. The core of Logitix is a robust technology platform driven by machine logic, processing millions of real-time data points to provide up-to-the-minute insights into the event marketplace. The transformation is being led by longtime Dynasty Sports and Entertainment executives Jon Katz and Greg Nortman.
Logitix works with the largest events, promoters, resellers and rights holders in the world, providing them with comprehensive inventory management tools and services. With a proven track record and success in the live event space, Logitix is uniquely positioned to deliver the results our partners need and deserve. To that end, Logitix is rolling out four unique services aimed to provide a single solution to all participants in the live event ticketing industry:
- Logitix Lift: A proprietary inventory management tool optimizing pricing and yield management strategy for any ticket holder
- Logitix List: A distribution and fulfillment automation platform connecting ticket holders with all available sales channels
- Logitix Live: A B2b ticket exchange bringing secondary ticket buyers and sellers together
- Logitix Insights: A central hub for engagement of ticketing data
“It’s no secret that 2020 has been challenging for the live events industry and ticket sales,” Katz said. “We are taking this as an opportunity to make our company stronger, improve our technology platforms, and position ourselves to help our partners once the pandemic ends.”
“We are excited about assisting our partners in rebounding from the current environment as fans begin to return to venues,” added Nortman. “Under one unified ticketing system, we’ll help price, sell, and ultimately get your fans in their seats.”
Logitix is partnered with ZMC, which has an impressive track record of successful investments in media, communications and technology services companies, and helping them drive growth. “We fully support the Logitix team’s vision,” said Jordan Turkewitz, Co-Chief Investment Officer & Managing Partner at ZMC. “By unifying the brand, the company is streamlining its four main offerings: inventory management with rights holders, distribution and fulfillment automation, a B2b ticketing exchange, and a hub for engagement of ticketing data. This integration is critical for the ticketing industry, which has become increasingly sophisticated and dependent on powerful technologies to drive value.”
