Rival, the ticketing company created by former Ticketmaster CEO Nathan Hubbard, has announced that it will partner with its first client, Kroenke Sports & Entertainment.

According to Amplify, the deal was brokered between Josh Kroenke and his mom Ann, who had taken ownership over their father Stan Kroenke’s Denver sports holdings in 2010. While the deal does not include the Rams or the venues within the stadium development in Inglewood, California, it does include Altitude Tickets, Kroenke’s in-house ticketing system for the Denver Nuggets, Colorado Avalanche, and Colorado Rapids.

AXS previously held the ticketing contract for Altitude since 2009. However, now, Rival has the client list for Altitude, which includes Colorado venues 1stBank Center, Dicks Sporting Good Park, Paramount Theatre, and the Colorado State Fair.

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Hubbard announced Rival back in May 2018. He described it as a “platform for the most coveted live events on the planet” to The Wall Street Journal, noting that it has backing from “sports teams, venue owners across the globe, and leaders from the tech industry’s highest profile companies.” Although he had little details to share, he told the Journal that Rival was developed for entertainment companies who are concerned about how to better monetize fans and keep them safer.

Over 18 months, the startup raised $30 million with support from former Twitter CEO Dick Costolo, as well as Patrick and John Collison, co-founders of Stripe. Rival reportedly will use a third-party distribution system to sell tickets and will give teams the option to require that customers only buy tickets digitally. To know who is the primary ticket owner, cameras onsite will match an image to the uploaded photo when purchasing online.

News and more information on the client signing is expected in Rival’s Quarter 2 of 3 this year. As of today, Rival revealed news that Ann Bodetsky, previously the business and culture leader at Uber, has joined the team as COO.

Last Updated on January 9, 2019