Spain’s Primavera Sound has partnered with the ticketing platform DICE to exclusively sell tickets for its festivals across Europe.

From now on, all tickets for Primavera Sound events, including Primavera Sound Barcelona, NOS Primavera Sound Porto, Primavera Tours, and Nitsa club nights in Barcelona, will be powered by DICE. The partnership comes amid Primavera Sound’s 20th anniversary. After three decades, founder Pablo Soler is excited to make the switch to mobile-only tickets.

“Selling tickets is a fundamental part of everything we do, and what we have seen at DICE makes their platform the best option both for our festivals and our events,” Soler said in a press release. “Top security features for the fan and the promoter, fantastic user experience, dedicated customer service and the elimination of the use of paper in the process make Dice the perfect ticketing partner for years to come.”


DICE, which launched in 2014, was created to bridge gaps within the ticketing industry and create transparency during the ticketing process. During an interview with TicketNews, DICE’s Head of Music in the U.S. Shanna Jade explained that the purchase process is simple; fans can purchase tickets in as little as three taps and can easily find the final price at checkout, including fees. DICE also offers a wait-list technology, which helps fans score tickets to shows that are sold-out. If a fan can’t attend a show after buying tickets, they can request a full refund and another fan “in line” can have the chance to snag seats.

“We make it super easy for fans to buy and we use our data to help fans discover amazing events,” DICE CEO and co-founder Phil Hutcheon said in the release. “A third of our sales now come via the Dice recommendation engine.”

DICE’s partnership with Primavera Sound adds to its ongoing expansion through Madrid and Barcelona. It has already launched in the UK, U.S., France, Italy, and Australia. For more information about DICE, visit their site.

Primavera Sound 2020 will take place from June 4 to June 6, 2020.

Last Updated on October 21, 2019 by Olivia Perreault