The international sports and music tickets provider, Sports Events 365, has expanded its existing ticket agreement with the leading club Atletico Madrid for the upcoming 2019/2020 season.

As a part of the expansion, fans will be able to participate in some unique opportunities, like arriving before the match to receive the players, getting an exclusive tour throughout the Wanda Metropolitano stadium, a penalty shootout experience 15 minutes after the end of the game, or a picture on the field after the match.

Sefi Donner, Sports Events 365 founder and CEO, noted in a press release that the demand for Atletico tickets increased dramatically after the club won the 2018 UEFA Super Cup, and he predicts that tickets will grow 15 percent in Spanish market sales in the coming year. This year’s season is promising, as the team has added the 19-year-old Portuguese forward Joao Felix, who is already being called the “next Cristiano Ronaldo.”

“We are looking to offer this model first implemented with Atletico Madrid with other clubs interested in increasing their revenues,” Donner said.

Currently, Sports Events 365 has season ticket agreements with La Liga clubs and Italy’s AS Roma. In the future, they’re hoping to sign similar agreements with clubs in Spain, Italy, England, France, and Portugal. Through the season ticket agreement, the company will be able to help fans traveling from across the globe find tickets to a variety of matches.

This is Sports Events 365’s latest move in the industry; earlier this year, the company announced that it has become the first hybrid website for spots and music events in the world, offering customers immediate confirmation on 85 percent of the tickets on its site. Sports Events 365 hopes to generate $1 million in additional revenue this year, with last year’s sales bringing in $11 million. In addition to ticket sales, Donner hopes that tourists will head to the site to purchase a hotel package as well, since Sports Events 365 will book the hotel based on the time of the event.

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Last Updated on August 29, 2019

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