Lowe’s Motor Speedway, home of a 1.5 mile track that plays host to three NASCAR Sprint Cup Series races each year, will be among...

Lowe’s Motor Speedway, home of a 1.5 mile track that plays host to three NASCAR Sprint Cup Series races each year, will be among the multiple venues that will be attending the 2008 Ticket Summit conference in Las Vegas.

This will be the first year at Ticket Summit for Lowe’s Motor Speedway, and they will be represented by Dianne Eckerd from the track’s corporate sales department. She will be participating in many panels at the event, something she is looking forward to.

“[I’m] interested to hear what the wants and the needs are of some clientele,” she said.

Eckerd holds a position at Lowe’s Motor Speedway that is rare among race tracks, as she focuses primarily on the tour and travel industry, helping to sell large blocks of tickets for the speedway. She added that Lowe’s is a progressive thinking track, always trying to stay one step ahead.

Lowe’s Motor Speedway has a seating capacity of 165,000, including 113 suites. In addition to the three Sprint Cup events, the track also plays host to two NASCAR Busch Series races and a NASCAR Craftsman Truck Series event. Holding major racing events is just part of the many things offered at LMS. Other attractions include a dirt track, tour opportunities, and multiple driving schools including ones hosted by likes of Jeff Gordon and Dale Jarrett.

Ticket Summit will be taking place at the Venetian Hotel and Resort Casino in Las Vegas, NV from July 23 through the 25. It is the largest tradeshow in the secondary ticketing industry and has grown each year since it began in 2006 with venues, including Lowe’s Motor Speedway, American Airlines Center, Jobing.com Arena and Toyota Center, playing a major part.

“Venues and sports teams will definitely be a highlight of Ticket Summit 2008,” Executive Director of Ticket Summit Molly Martinez said. “With an expanding market and increasing opportunities for partnership, Summit attendees will have a prime opportunity to discuss growing niches in this ticket marketplace.”

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