Two Best-Practices sessions scheduled for Ticket Summit NYC next week, January 6-8, are designed to help ticket brokers become better at pricing inventory and retaining customers as their businesses grow.
The session entitled “The Price Is Right?” will help brokers answer the question, “How do you know if you’re pricing your inventory too high or too low?” Marcia Cooper and Harvey Levine, both from the eBay selling consultancy GeneralEnterprises.net, are the scheduled speakers and will help brokers to optimize daily pricing.
In the second session, Chris Barnes of the market research firm Pulsar Research & Consulting will help guide ticket executives through the ins and outs of taking care of customers. From the session description: “Find out how to turn your one-person operation into a top customer care provider and boost your profits.”
“These two issues, proper pricing and customer retention, are two of the most important business strategies facing ticket executives today,” said Dan Pullium, one of the organizers of Ticket Summit NYC. “The speakers for these sessions are experts in their field, and their knowledge will benefit brokers tremendously.”
Ticket Summit NYC, to be held at theWaldorf=Astoria in New York, is one of two conferences and trade shows parent company TicketNetwork will hold in 2009. The second event, Ticket Summit Las Vegas which is entering its fourth year, will be held July 15-17 at the Venetian Resort Hotel Casino. TicketNetwork is also the parent company of TicketNews.