The new event center in Orlando, FL, opening in fall 2010, will be named the Amway Center. The arena will be the new home...

The new event center in Orlando, FL, opening in fall 2010, will be named the Amway Center. The arena will be the new home of the NBA’s Orlando Magic.

The Amway Center will be configured to various seating capacities, depending on the event: 18,600 (NBA); 20,000 (NCAA basketball); 19,700 (center stage concert); 16,000 (end stage concerts); and 17,200 (hockey/arena football).

The venue will include 60 private suites, four bunker suites, two super suites and four party
suites. These private suites will be located on two levels — 1,400 club seats and 68 loge
boxes (328 seats).

“Amway is excited to continue our partnership with the Magic and the city of Orlando through the vision rights commitment of this wonderful new center,” said Amway Chief Marketing Officer Candace Matthews, in a statement.

Matthews continued, “This partnership is much more than a name on a building; it’s a commitment between the Orlando Magic, the NBA and Amway, all top performing organizations in their respective fields. This partnership builds pride in the Amway business here and around the world. It also provides an opportunity to build and support the city of Orlando and other global communities.”

Amway will receive exterior and interior signage as well as television, radio, print and internet promotion.