West Coast college student Jonathan Zairi thought that buying season tickets to the Miami Heat would prove to be a lucrative investment, following the signings of LeBron James and Chris Bosh, and the re-signing of Dwayne Wade. Zairi thought he would be able to resell the tickets and possibly pocket $10,000 in profit, but according to CNBC, the move has been anything but lucrative. The 21-year-old has lost more than $2,000 and won’t renew his season tickets next year, because the resale market for Heat tickets has been soft, in part because of the team’s occasional struggles on the court. Zairi figures the only way he’ll recoup his investment is if the team makes the NBA finals.
